GECs
Channel [V] wins ‘Rocket Award’ at Promax & BDA Asia Awards
MUMBAI: Channel [V] has been awarded the Gold Promax in the ‘Best interactive promo category’ for its promo with ‘Rai University’ and a Silver Promax in the ‘Best Contest Promo’ for the popular Coke [v] Popstars 2 at the The Promax Awards and BDA Asia Awards that were held in Singapore.
Channel [V] producer Venkatesh Gaikwad was also awarded the ‘2003 Rocket Award’.
The Rocket Award recognises a producer, marketer or designer with four or less years of experience in promotion, marketing or design who is already creating outstanding work. This award also recognises the most creative talent across Asia.
Speaking on the occasion, Channel [V] head honcho Amar Deb said, “It’s a proud day for the creative talent in India. At Channel [V] you will find some of the most creative minds in the industry working together to create, innovate, out-of-the-box, irreverent content for their viewers along with excellent out of box promotions and contests for advertisers. These awards are a testament to our 24 hours, 7 days a week, 365-day, eternal commitment to do things differently and change the face of music television in India. All of us at Channel [V] are ecstatic, overjoyed, delighted, jubilant, over the moon and much more with this recognition from Promax.”
Promax and BDA are the world’s foremost organisations working on behalf of those involved in the promotion, marketing, and design of electronic media. They represent more than 4,200 member companies and individuals in over 60 countries who work in television, radio and digital media. They include senior executives, producers and designers involved in the creation of advertising, graphics and marketing materials for their companies.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
