Music and Youth
Channel [V] to explore mobisodes
MUMBAI: Following the footsteps of sister channel Star One, Channel [V] is planning to offer mobisodes for cellphone users.
The music channel is in the process of identifying properties which can be created for made-for-mobile programming, a service that can generate a new revenue stream for broadcasters.
A mobisode is a brief episode of a video programme designed to be viewed on a mobile phone.
Speaking to Indiantelevision.com, Channel [V] head honcho Amar K Deb says, “Yes, we are exploring this option and are keenly looking at the mobisodes market.”
Not providing any further details, Deb however admitted that a few of the channel’s prized properties were being identified for converting into mobisodes. Says he, “You just keep watching your mobile phones, it will come soon.”
In India, Star India has tied-up with mobile service provider Hutch to create mobisodes of the successful Star One comedy show The Great Indian Laughter Challenge (TGILC).
On the international arena, broadcasters are eyeing at this market as an important source of new revenue. Bite-sized programming from some of the television shows that can be accessed via mobile phones include VH1’s Best Week Ever, Comedy Central’s – The Daily Show,and Nickelodeon’s – Dora the Explorer.
Channel [V] is also looking at exploiting the wireless platform. It has taken the reality talent hunt into a new mode in the form of an interactive hunt – [v] Mobile Singer – on the wireless platform, says Deb. “We believe in creating innovative content. The wireless age is the next big thing to explore. With [v] Mobile Singer, we have entered that sphere. The concept provides an opportunity for all aspirants to practice and participate anywhere.”
The participants need to dial 1905-425-7827 to register and sing any one of their favourite Bappi Lahiri’s songs as part of the initial audition phase. [v] Mobile Singer is somewhat based on the concept of karaoke.
Channel [V]’s revenues jumped by 40 per cent in the last fiscal due to the success of some of the properties like [V] Super Singer, Freedom Express and [V] on the Run, says Deb. “The agenda this year is to exploit the wireless and digital platform. The reality hunt will be our biggest programming effort,” he adds.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
