GECs
Channel [V] launches animated Simpoo on wireless platform
MUMBAI: Star India’s music arm Channel [V] has launched its eccentric animated character Simpoo, the math professor on the mobile platform.
The launch of the new Simpoo Zone on the WAP site www.wap.star7827.com, the users can download the animated character on their mobile phones as wallpapers, animations, themes and soon to come video downloads.
Star 7827 has also created a game called Super Simpoo which could be previewed on the website www.star7827.com. The Simpoo game is a Star 7827 exclusively available to BSNL, BPL, Hutch, DWL, and Spice telecom subscribers, informs an official release.
Channel [V}’s eccentric Simpoo, India’s most popular animated character has evolved over the years from a passive Math teacher to an activist for animals, renouncing all things non-vegetarian in support of PETA. Now he enters yet another phase in his eventful life as he sets forth on a new mission of saving the school kids from giggling Gabbar, on th5e first of its kind Super Simpoo mobile game.
Visibly excited about this new phase in Simpoo’s life, Amar K Deb, Head Honcho Channel [V} says ‘We spoke to Simpoo Sir about his foray into the wireless world and in true Simpoo style he jumped at it with the small concern that his students should not spend their Math classes playing Super Simpoo instead’.
Commenting on the launch of the Simpoo Zone, Star India St VP Viren Popli said, “In line with our promise to offer a variety of quality and exclusive content to our consumers we are very excited about the first character from Star’s TV network that is being extended to the mobile screen as a mobile game. We have created a mobile content package on our wapsite; the Simpoo zone and we hope to bring other such popular Star TV characters onto the mobile screen in the future. With the charm of your regular eccentric college math professor, Simpoo has a very good connect with young mobile subscribers. And whatever is popular on the mobile device today, it’s out here on Star 7827.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
