News Broadcasting
Channel NewsAsia announces new weekend shows
MUMBAI: Asian news channel Channel NewsAsia has announced new shows for the weekend. A persentation was made a few days ago for advertisers and sponsors. Over 300 people from the advertising industry and business community attended the event.
The channel says that the attendees included the network’s key customers who were treated to a grand opening performance of drums and dance featuring a combination of instruments from the East and West.
Add to that, there were trailers of things to come at the channel in the months ahead. All these were to complement the theme of the event “Influencing the Influential”.
MediaCorp News MD Woon Tai Ho said, “We have aggressive plans to pursue the potentially immense market in India and China. As we ride the waves, we hope you will come onboard to see how we can add value to your products with a regional reach.”
Among the new items will be a special coverage of the IMF-World Bank Meetings in Singapore in September and a programme for Internet bloggers to air their views.
MediaCorp News’ programming managerHaryaty Abdul Rahman said, “The weekend line-up is going to be revamped soon and what viewers will get to see is fresh lifestyle programming and specifically targeted at the PMEBs. We’ll have lots of new genres such as travel, fashion and design and even talk shows for the weekend.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
