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Center Fresh’s new ad film created by Soda Films
MUMBAI: Center Fresh will now be available in a different flavour. The refreshing chewing gum as an natural extension to the brand has launched the Paan flavour. The flagship brand of Perfetti Van Melle India roped in Ogilvy & Mather for the new campaign.
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The Center Fresh Paan campaign devised by Soda Films reaffirms the base brand positioning, while announcing the arrival of the new flavour. Directed by Rajesh Krishnan and produced by Ameya Dahibavkar, the TVC translates into its tagline Zubaan Pe Rakhe Lagaam (Keeps your mouth shut).
Commenting on the launch, group product manager Chaitanya Shekar said, “Center Fresh and Paan have significant synergies, given their mouth-freshening properties and it was only a matter of time in getting this logical extension on the brand. We are extremely excited about this new launch and we believe this format will open up new avenues for consumption of Paan in a quick and fun way.”
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Giving an insight into the TVC, Ogilvy & Mather national creative director Abhijit Avasthi said, “We have all come across the not-so-pretty sight of people stuffing Paan into their mouth and talking. Half of the time it’s not even clear what they are saying. But they go on, without caring whether the spit is staining their clothes or flying off from their mouth and landing on the other person’s face. We took this insight and crafted a funny ad that showed the consequences a dhobi’s son has to face due to his talking while chewing Paan.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
