Movie Channels
Celebrate I-Day with special programs on TV
MUMBAI: Flip through a newspaper or television channels, the flavours and colours of the Independence Day are present everywhere. And to celebrate and cash-in on the occasion, the channels across genres are going all out to surpass each other with special programs.
The general entrainment channels which are scrapping amongst themselves for eyeballs have redone their programming line to accomodate these speical shwos. . Star India is spearheading an initiative-Saath Hain Hum Uttarakhand — to muster mass support and gather funds for the flood-ravaged Uttarakhand through a live seven-hour fund-raiser.
The fund raiser that’ll be broadcast on key channels of the Star India network including flagship Star Plus, Life OK, Star Pravah, Star Utsav and Channel V from 12 noon will see participation and performances from Hindi film industry’s stars and television’s most celebrated actors. The network promises it to be the biggest Independence Day spectacle in India.
To counter it, Zee has a special slot from 2.30pm to 5.30pm wherein it will show the best performances from the already aired Qubool Hai Eid Mubarak special episode and Gold awards 2013. Whereas Sony will be betting on films like Ek Tha Tiger and Aashiqui 2 that will be aired at 9.30 and 12.30 pm and 6.30pm respectively. Colors on the occasion will telecast Policegiri twice in the day.
Movie channels, both Hindi and English, will be showing patriotic films (old or new) as well as films which focus on ‘Indianness’.
As for the other genres especially the music channels, nobody wants to miss out on the opportunity as well. Music channels will pay tribute with not only patriotic songs but also through unique programs. For instance, Vh1 has Indian Musical Compass which brings together artists who are divided by states but united by music. The episode which is 12-hour (8am to 8pm) long will feature artists across India representing various regions – Pentagram, Indus Creed, Alobo Naga and the Band, Soulmate, Euphoria, Ska Vengers, A R Rahman, Thermal and a Quarter, Brodha V, Bickram Gosh, Cassini’s Division and many more.
The oldest music channel – MTV – has announced its new take on freedom through Maa Kasam Hindustan with MTV ACT. The initiative will urge the youth to stop being a fence sitter; but to take a stand and take action against issues that concern them. Leading the campaign are actors John Abraham and Nargis Fakhri who along with MTV VJs will take an oath to bring about a change.
The channels from the 9X network too will play blockbuster tunes, a special youthful video titled Azadi Ka Tashan and has also created a whistling version of Hum Hindustani, one of the most popular patriotic songs from Bollywood. This unique project will be aired on 9XM all through the Independence week.
This Independence Day the channels have created a bouquet of colourful programmes to bring out the flavour of India to entertain viewers. So stay tuned!
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
