Broadband
CDN Japan commences broadband content distribution
CDN Japan has started distributing 100-150 broadband content programs to a quarter of a million home users in Japan from Tuesday.
A non-profit consortium established in March this year by Internet Initiative Japan, Oracle Japan and Cisco Systems, the company uses its its CDN-J Platform to distribute content. CDN Japan’s distribution platform offers digital content control functions like authentication, billing, settlement and prevention of illicit use of content. It is an integrated platform system employing DRM (Digital Rights Management) technologies. Content transmission bandwidth is configured to 300kbps and 1Mbps.
According to an official release, broadband content providers will be able to enjoy CDN’s services free for four months. CDN Japan also aims to help companies it does business with, expand viable revenue sources after April 2002, the release said.
The company’s customers include MTV Japan, Sky Perfect Communications and Sony Communication Network. It has the support of Content ID Form, an institution for promoting global standards in content ID mechanisms. The company addresses issues vital to content distribution like network scale, quality-driven transmission technology and protection of content.
The company is also supported by IIJ’s broadband network infrastructure (High Speed Media Network), which links mass broadband end users in Japan. IIJ’s collaboration with CDN Japan helps it to promote the connectivity services of Japan’s leading Internet-access and comprehensive Internet solution provider for regional broadband network operators.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
