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CCTV launches China’s first High Definition broadcast With SeaChange

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MUMBAI: China’s first High Definition broadcast television service is now on air. China Central Television (CCTV), China’s largest broadcaster, has launched a channel of sports, movies and other High Def programming using SeaChange International, Inc.’s broadcast digital video systems.

CCTV first deployed SeaChange systems in 2004 to launch its 24-channel Standard Definition television service, which is transmitted globally via satellite. In 2008, CCTV will produce and originate complete Olympics coverage for China and the world, states an official release.

“SeaChange systems are engineered and proven to reduce costs for television operators while offering the most efficient storage system possible,” said SeaChange VP Asia Pacific Chris West. “Our customers are diversifying with High Definition and other new output, and taking full advantage of the future-proof path of our flexible systems to grow however necessary. We are very pleased to help yet another customer achieve an industry first.”

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SeaChange has also collected its second consecutive award for excellence in video storage from the Beijing International Radio, TV and Film Equipment Exhibition. Broadcast MediaLibrary was named an “Outstanding Product” in the prestigious Product, Technology and Application Project Awards at China’s top industry gathering recently in Beijing. Employed by broadcasters around the world, Broadcast MediaLibrary provides television operators with hundreds of terabytes of centralized, format-independent media storage, the release adds.

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Broadband

ACT Fibernet elevates Aditya Singh to chief customer experience officer

Former senior vp to drive service, retention and delivery revamp

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BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.

Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.

The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.

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Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.

In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.

The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.

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