Applications
Catch the Jhalak Dikhhla Jaa action on-the-move
MUMBAI: After the roaring success of Jhalak Dikhhla Jaa mobile application last season, Colors has now introduced its version 2.0, a user friendly and interactive app for fans. The app will help audiences relive the on-screen fun and excitement on the cell phone every single day.
The Jhalak Dikhhla Jaa mobile app has been specially designed for Jhalak fans who do not want to miss the action of their favourite contestants and engage with them even when on-the go! The app will be available on iOS and Android platforms globally.
This interactive app has a new tap dance game that tests the speed and skill to earn top points on the leader board. Adding onto the excitement of dance are the dance tutorials with the shows celebrity choreographers. Audiences can now learn new dance forms like jazz, locking and popping and contemporary among others on the click of your fingertips.
Users can also follow the jury Madhuri Dixit, Karan Johar or the celebrity contestants’ real time on the JDJ twitter feed, vote for favourite dancing couples, peek into exclusive behind the scenes videos and episodes along with testing your knowledge with the Dance IQ feature. The application has been developed in association with Mobilox, a mobile technology company.
Commenting on the launch of the application, Colors digital head Vivek Srivastava said, “With this new season of Jhalak we have not only re-defined dance but all the experiences associated with it. The JDJ mobile app was such a hit last year that we have launched the application again this season with more interactive and unique features. With this app we are not only reaching out to the technology savvy and active users but also the dance fans in the real sense. Even though the show is a weekend property the application is aimed at driving engagement with the brand through the week. Keeping this in mind, we have introduced the Tap Dance Game and dance tutorials to further this experience.”
With this app, the JDJ fans can update themselves on the show and also follow the action in real time. Blockbuster director Karan Johar, who is one of the judges on the show also said, “I am quite excited about the new Jhalak Dikhhla Jaa mobile app. It’s a great way to catch up on all the behind the scenes action or missed performances. The best feature of the app is the dance tutorials where one can learn their favourite dance forms. I think all Jhalak fans can now update themselves and follow all the action real time.”
Very soon the application will also be available on Symbian and Java platforms. The app can be downloaded by sending a SMS- APP to 56882.
On partnering with Colors to develop this app, Mobilox Abhijit Saxena said, “We are really happy to partner with India’s popular celebrity dance reality show on Colors. The JDJ app is a simple and very user friendly app and will be a delight for all Jhalak fans. Mobilox has ensured that audiences apart from getting entertained on television channel also interact with JDJ on their mobile phone on a daily basis. The tap dance feature is extremely addictive.”
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Apart from the app, Jhalak Dikhhla Jaa has partnered with Dancewithmadhuri.com, Madhuri’s online dance academy to run a special online contest that allows fans to learn dance and upload their videos, and win IPads. Not just that, Madhuri Dixit will herself select one lucky winner who will get a chance to dance with the diva herself.
Jhalak Dikhhhla Jaa, the local adaptation of the BBC Worldwide format Strictly Come Dancing, is produced in over 30 countries worldwide including India.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
