Movie Channels
Catch some more Shararat on Star Utsav
Mumbai, May 8, 2006: Viewers just seem to love magic. Serials about miracles, magic wands, muggels and angels bewitch the TV audiences. Adding some more fun and a dash of magic this summer Star Utsav brings to you the magical serial Shararat – Thoda Jaadu Thodi Nazaakat from the 7th of May every Sunday at 8 pm.
Starring the versatile Farida Jalal, the fun filled Shruti Seth and Mahesh Thakur, Shararat directed by Rajiv Mehra has won the hearts of all its viewers immaterial of their age. Being considered as one of the best children’s show on Star Plus, Shararat is now making its foray into Star Utsav.
Set in modern times, it is about three women of the Malhotra household — Jeeya (Shruti Seth), her mother (Poonam Narula) and grandma (Farida Jalal) who are blessed with supernatural powers that would be handed down to each daughter in the generations to come.
The story revolves around Jeeya who inherits these supernatural powers on her 18th birthday. The teenager not able to control her magical powers keeps putting the family in trouble. Such is the commotion that people are always curious about the goings-on in the house. One over-inquisitive neighbor (Shoma Anand) is sure there’s something untoward happening and keeps a constant — and hilarious — vigil.
Says Ajay Vidyasagar, Executive Vice President Marketing & Communications “Utsav means festivity and with the launch of Shararat we intend to add more fun and entertainment to the children programming slot. It is our token of appreciation to our young viewers for their interest and enthusiasm and to let them know how much they matter to us”.
It takes immense amount of time and sustainability for any tele serial to establish itself in the entertainment market and it was no different for Shararat. After getting good TRP’s on Star Plus Shararat is now all geared to entertain its audiences in the rural markets too.
Catch Shararat on Star Utsav every Sunday at 8 pm.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
