Movie Channels
Catch some more Shararat on Star Utsav
Mumbai, May 8, 2006: Viewers just seem to love magic. Serials about miracles, magic wands, muggels and angels bewitch the TV audiences. Adding some more fun and a dash of magic this summer Star Utsav brings to you the magical serial Shararat – Thoda Jaadu Thodi Nazaakat from the 7th of May every Sunday at 8 pm.
Starring the versatile Farida Jalal, the fun filled Shruti Seth and Mahesh Thakur, Shararat directed by Rajiv Mehra has won the hearts of all its viewers immaterial of their age. Being considered as one of the best children’s show on Star Plus, Shararat is now making its foray into Star Utsav.
Set in modern times, it is about three women of the Malhotra household — Jeeya (Shruti Seth), her mother (Poonam Narula) and grandma (Farida Jalal) who are blessed with supernatural powers that would be handed down to each daughter in the generations to come.
The story revolves around Jeeya who inherits these supernatural powers on her 18th birthday. The teenager not able to control her magical powers keeps putting the family in trouble. Such is the commotion that people are always curious about the goings-on in the house. One over-inquisitive neighbor (Shoma Anand) is sure there’s something untoward happening and keeps a constant — and hilarious — vigil.
Says Ajay Vidyasagar, Executive Vice President Marketing & Communications “Utsav means festivity and with the launch of Shararat we intend to add more fun and entertainment to the children programming slot. It is our token of appreciation to our young viewers for their interest and enthusiasm and to let them know how much they matter to us”.
It takes immense amount of time and sustainability for any tele serial to establish itself in the entertainment market and it was no different for Shararat. After getting good TRP’s on Star Plus Shararat is now all geared to entertain its audiences in the rural markets too.
Catch Shararat on Star Utsav every Sunday at 8 pm.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
