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Case studies dominate second day of EMDI seminar
MUMBAI: The second day of the seminar on event management organised by Event Management Development Institute (EMDI) focussed primarily on case studies.
Areas that were tackled were by the speakers were: How to measure the return on investment for a particular event and the trends and measurement tools that marketers can use to measure the success of a particular event. These and many other vital issues were discussed and debated on.
Exhibit Surveys VP Ian K Sequira spoke on the trends impacting event marketers. He said that the promotion of events is crucial to the success of the event. Events need to be promoted as per the Exhibitor’s demands and targeted at specific niche target groups.
Today’s sessions focussed on the measurement of events – the basics of measurement, measurement systems for corporate events, private events, hospitalities, road shows, open houses, sponsorships and other non traditional events.
Sequira stressed on the importance of events saying that it is necessary to approach the events business scientifically. Just as one justifies the return on marketing spends across various mediums and there are measurement systems in place.
Sequira drove home the point that even the performance of events can be measured. Ultimately, the sponsor / client needs to get value for the monies pumped in.
Other things that Sequira stressed on were that event organisers and companies need to demand and create demographical data and studies related to the turnout at the event.
Overall, the major benefits of results measurement are:
* It can become a management tool to enhance decision making.
* It provides information to justify your exhibit program and provides accountability.
* It helps in improving performance in the future.
The concluding session of the second day on reporting the results to the management was enlightening. It gave insights on what and how things should be reported. Although the highlight of the day was the extensive presentation of case studies by the speakers.
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Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
