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Case studies dominate second day of EMDI seminar
MUMBAI: The second day of the seminar on event management organised by Event Management Development Institute (EMDI) focussed primarily on case studies.
Areas that were tackled were by the speakers were: How to measure the return on investment for a particular event and the trends and measurement tools that marketers can use to measure the success of a particular event. These and many other vital issues were discussed and debated on.
Exhibit Surveys VP Ian K Sequira spoke on the trends impacting event marketers. He said that the promotion of events is crucial to the success of the event. Events need to be promoted as per the Exhibitor’s demands and targeted at specific niche target groups.
Today’s sessions focussed on the measurement of events – the basics of measurement, measurement systems for corporate events, private events, hospitalities, road shows, open houses, sponsorships and other non traditional events.
Sequira stressed on the importance of events saying that it is necessary to approach the events business scientifically. Just as one justifies the return on marketing spends across various mediums and there are measurement systems in place.
Sequira drove home the point that even the performance of events can be measured. Ultimately, the sponsor / client needs to get value for the monies pumped in.
Other things that Sequira stressed on were that event organisers and companies need to demand and create demographical data and studies related to the turnout at the event.
Overall, the major benefits of results measurement are:
* It can become a management tool to enhance decision making.
* It provides information to justify your exhibit program and provides accountability.
* It helps in improving performance in the future.
The concluding session of the second day on reporting the results to the management was enlightening. It gave insights on what and how things should be reported. Although the highlight of the day was the extensive presentation of case studies by the speakers.
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UDF poised to return to power in Kerala, says Manorama-CVoter survey
Massive opinion poll projects shift in Kerala politics ahead of 2026 Assembly elections.
MUMBAI: The winds of change appear to be blowing through Kerala’s political landscape and this time, they seem to favour the United Democratic Front. A comprehensive mega opinion survey conducted by Manorama News in partnership with CVoter projects a potential comeback for the UDF in the upcoming Kerala Legislative Assembly Elections 2026. The survey, covering all 140 constituencies with a massive sample size of nearly 90,000 respondents, predicts the UDF could win between 69 and 81 seats.
The ruling Left Democratic Front (LDF) is expected to secure 57 to 69 seats, a significant drop from the 99 seats it won in the 2021 elections. This would mean the LDF losing 30 to 42 of its sitting seats. Meanwhile, the National Democratic Alliance (NDA), which drew a blank in 2021, is projected to open its account with 1 to 5 seats.
Region-wise, the UDF is expected to make strong gains in Malabar, winning 25 to 34 out of 48 seats, and in Central Kerala, where it could bag 29 to 33 out of 53 seats. In South Kerala, the LDF is likely to retain an edge with 21 to 25 seats, while the UDF may improve to 12 to 16 seats. The NDA could pick up 1 to 3 seats in the southern region.
The survey was conducted between 14 and 26 March 2026, with additional tracker and snap polls carried out from December 2025 to March 2026. A total of 89,693 respondents participated, ensuring representation across all demographics and social segments.
Manorama News has a strong track record of accuracy, with its previous projections closely matching the actual results of the 2019 and 2024 Lok Sabha elections as well as the 2021 Kerala Assembly polls.
In Kerala’s famously fierce political battles, this survey suggests the pendulum may be swinging back. Whether the final verdict matches these numbers or throws up another surprise, one thing is clear, the 2026 Assembly elections are shaping up to be one of the most keenly watched contests in the state’s history.
