News Broadcasting
Casbaa’s listings directory with media magazine
HONG KONG : The Cable and Satellite Broadcasting Association of Asia (Casbaa) and Media & Marketing Ltd of Hong Kong are to co-publish the CASBAA & Media Asia-Pacific TV listings directory in Q1 2003. Additionally Casbaa has also launched the CASBAA Fast Facts Media Guide 2003.
The new directory will provide detailed regional and domestic market listings for the broadcast industries in China, India, Indonesia, Japan, South Korea, Hong Kong, Malaysia, the Philippines, Singapore, Taiwan and Thailand, as well as Australia and New Zealand.
Considered to be an important tool for the pan-regional media sector, the new directory will deliver key contact information about the industry for local, national and regional companies. These include cable and satellite broadcasters, system operators, program suppliers, regulatory institutions, trade associations, media services and other related organizations. It will carry free listings of companies and related industry advertising, also providing opportunities for paid expanded listings and the addition of corporate logos.
According to an official release, Casbaa will continue to publish industry data and forecasts regional report, which will also be released in early 2003. Casbaa selected Media & Marketing Ltd., owned by UK-based Haymarket Publications, as its co-publishing partner for the new directory to leverage on Haymarket’s international cross-marketing, sales branding, and design of numerous products.
The CASBAA Fast Facts Media Guide 2003 is an 80-page digest of regional pay-TV data highlighting the growth of cable and satellite TV audiences across Asia Pacific. The CASBAA Fast Facts handbook comprises of around 110 charts and tables of top-line data covering advertising expenditure, broad-based media consumption and audience research in 12 markets, plus regional channel listings. The information includes Peoplemeter data as well as highly targeted regional surveys.
The release also states that the handbook was designed as a tool for advertising sales directors, media buyers, media planners and advertisers with a need for quick reference material about the fastest-growing advertising vehicle in Asia Pacific. The Guide was developed by the CASBAA Research Committee, led by Anthony Dobson of Discovery and CASBAA Media & Research Director Robert Wilson, and sponsored by Bloomberg Television.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
