News Broadcasting
Casbaa to sponsor Emmies’ regional voting
HONG KONG: The Cable & Satellite Broadcasting Association of Asia (Casbaa) has announced it will be sponsoring the 2002 International Emmy Awards regional voting in Hong Kong for the Asian movies and mini-series category. This category, judged in Hong Kong, attracted 14 semi-finalists from across Asia and was reflected in similar voting in London, Paris and Miami.
Hosted by Casbaa-member company Media Financial Services (MFS) and supported by Casbaa member Bloomberg Television, the International Emmys event is organised by the International Council of the National Academy of Television Arts and Sciences. The 2002 final Awards will be made in November at the United Nations headquarters in New York City, an official release says.
“The objective of stimulating quality local programming is one of the highest priorities on the Casbaa agenda,” said Simon Twiston Davies, CEO, Casbaa. “This has been a great opportunity to work with a global body dedicated to promoting the highest standards for TV production. We are certainly proud that our organization has been invited to help select and supply judges for this prestigious event.”
Among Casbaa member companies sitting on the judging panel were I-Cable, Star Group, TVBI, APV, Walt Disney International and Columbia Tristar Asia Pacific. Bloomberg Television in Hong Kong supplied the venue for the Hong Kong round of judging, while MFS acted as the official host.
“This is a very important milestone for the development of television in Asia and we are delighted to be working with Casbaa on this project and hope to work them in future years,” said Michael Spiessbach, chairman of MFS.
“We are very pleased to partner with CASBAA in what we hope is the first of many projects we initiate in Asia,” said MJ Sorenson, director of marketing and communications for the International Council. “CASBAA’s high level membership is important for us as we are seeking to grow an Asian base of broadcasters, producers and distributors.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
