News Broadcasting
Casbaa Convention 2007: It’s all about content
MUMBAI: The Casbaa Convention 2007 will be staged from 30 October to 2 November at Hong Kong’s Academy for Performing Arts. The theme this year has been set to ‘It’s all about content’.
Casbaa chairman Marcel Fenez said, “Focusing on the most vital market driver for pay-TV services, video content, the Convention 2007 will highlight how the relationship between content, carriage, customers and revenue is indivisible.”
“There is now a deeper industry-wide recognition that whether the platform is cable, satellite, broadband, mobile or any other delivery mode consumers ultimately pay for the images on screen,” he added.
According to Casbaa, with the need to maximise viewership and revenues in a world of proliferating channels, the delineation of quality niche products is gaining ever greater relevance. Meanwhile, a more sophisticated understanding of consumer behaviour and the development of related marketing campaigns all flow back to the core product: compelling content.
The ever-changing technology landscape will also feature strongly during the Casbaa Convention 2007, as will the mega-markets of China and India and the still green-field markets of Indonesia and Vietnam, asserts an official release.
The annual Casbaa Convention brings together broadcast executives and technology specialists from Asia and around the world to exchange views and information during high-powered interactive debates.
Casbaa CEO Simon Twiston Davies said, “This is where Asia’s pay-TV decision-makers meet market dynamics head on. First comes carriage, but then you need content.”
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
