DTH
CAS rollout: Delhi HC ‘no’ to government plea for more time
NEW DELHI: The Indian government yet again pleaded for more time to roll out CAS — six months to be exact — but a Delhi court has refused to accede to the request asking for a final stand by the next date of hearing.
According to early information available with Indiantelevision.com, even the broadcast regulator pleaded for four to five months time to sort out CAS-related issues like pricing of TV channels.
The Telecom Regulatory Authority of India (Trai) submitted to the Delhi High Court today that it has initiated a dialogue with the industry stakeholders on issues related to CAS and which would take few months time to complete and arrive at some consensus.
However, the court was in no mood to listen to such pleas and fixed the next date of hearing for 19 July.
The court observed that if the government is unable to sort out CAS matters, then it could also explore the possibility of going ahead with the rollout based on the Chennai model.
It also said that the government has already used up three month’s time from 10 March when the first directive came to roll out CAS in Kolkata, Delhi and Mumbai within a month’s time.
Chennai is the only city in India where CAS has been rolled out and running smoothly since 2003.
Reference to do away with government mandated CAS was also mentioned in the court today during a hearing and reference was made of the relevant section from a draft Broadcast Bill 2006, which is being circulated amongst government organizations for feedback.
A clutch of MSOs, including Hathway and INCablenet, had filed a case against the government on CAS in the Delhi High Court late 2004, alleging that keeping addressability in abeyance had resulted in financial losses to the petitioners.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
