News Broadcasting
Cartoon Network to premier ‘Krishna: The Birth’ on Janmashtmi
MUMBAI: Cartoon Network will premiere yet another Indian animation film Krishna: The Birth on 16 August at 2 pm. What’s more, the series will be launched on the occasion of Krishna Janmashtmi.
Produced by Hyderabad-based Green Gold Animation Studio, the 75-minutes long, 2-D animation movie, Krishna: The Birth traces the birth of Lord Krishna, the avtaar of Lord Vishnu.
This is Cartoon Network’s second acquisition from Green Gold Animation Studio, the earlier one being Vikram Betal in 2005. This will also the first of the four planned Krishna series to be showcased on Cartoon Network.
Krishna: The Birth takes the count of local animations acquired and showcased by Cartoon Network to 12, with four of these launching in 2006 itself.
Turner International India Pvt. Ltd managing director Anshuman Misra said, “We are extremely enthused by the response of our audience to local animations acquired and telecast by Cartoon Network over the years. Airing locally produced shows is one of the cornerstones of the Network’s localisation strategy and helps us contextualise the content for our Indian audiences. With the launch of Krishna: The Birth, the Network reiterates its promise of acquiring and showcasing over four local Indian animation products within this year itself, taking the total tally of home-grown animations acquired by Cartoon Network to 12! I am sure that this absolutely riveting and charming animated version of the birth of Lord Krishna, will be enjoyed by both parents and children, who have grown up listening or watching this enduring tale.”
PMI Green Gold Animation Pvt. Ltd managing director Rajiv Chilakalapudi added, “We are delighted to be working with Cartoon Network and are thrilled at getting the opportunity to animate a personality such as that of Lord Krishna. Krishna gives us the platform to showcase Green Gold’s Creative and technical strengths in Animation. Since its inception Green Gold has been focused towards the development of original intellectual animation properties with the assistance of powerful digital animation software tools while pushing the boundaries of constant innovation.”
Debuting as part of Cartoon Network Theatre on 16 August, Krishna: The Birth is the enchanting tale of the miraculous birth of Lord Vishnu in the form of baby Krishna to Vasudev and Devaki. The story is set in an era when the human race was overburdened by the demonic forces of different kings posing themselves as the royal order. Perturbed by this disorder and chaos, the predominating deity of the Earth, known as Bhu Devi, and along with other Gods approached Lord Vishnu for help. Lord Vishnu promised them that he would take birth on Earth as Krishna, who would destroy all evil on the planet before the dawn of Kalyug. Krishna: The Birth’ chronicles the events and incidents accompanying the birth of Lord Vishnu as Krishna.
The first four parts of Krishna would cover the birth of Krishna, Krishna’s childhood, Krishna’s teenage, and Krishna killing Kansa. The first part of this series, Krishna: The Birth has been worked on by over 100 animation specialists and it took almost a year to make the same, from the stage of pre-production, with production taking six months.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
