Kids
Cartoon Network inks deal with Frito Lay
Tazos, the little plastic discs that took the younger generation by storm a few years ago, are back with Cartoon Network entering into a promotional licensing deal with Frito Lay.
This time round, exclusive Cubi-Tazos featuring Scooby-Doo, the toon star will be available with every Cheetos and Uncle Chipps pack. Four Cubi-Tazos will be needed to complete every Scooby Doo picture. There are 24 different Scooby-Doo designs to whet every child’s appetite.
The deal has been struck by Cartoon Network Off-Channel Commerce Group, which 
develops the licensing, and merchandising, publishing, theme park, special events, retail and e-commerce businesses for the channel. This includes all off-channel marketing strategies for the Cartoon Network brand including the Cartoon Network originals or Cartoon Cartoons, to popularise and leverage their appeal beyond television.
Launched in Asia Pacific in 1994, Turner Broadcasting System Inc’s Cartoon Network along with movie channel HBO and CNN, will form part of the 17-channel bouquet of the Zee-Turner JV.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
