Kids
Cartoon Network Enterprises & Vanesa Care ink licensing deal for Superman deos
MUMBAI: Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner International India, has inked a strategic partnership with personal care manufacturer Vanesa Care to bring Superman branded deodorants.
The tie-up has introduced its first ever ‘Denver Superman’ deodorants in two variants – ‘Superman Power’ and ‘Superman Strength.’ The deos are priced at Rs 250 and are available at major departmental and online stores across the country.
Turner International India SVP and managing director – South Asia Siddharth Jain added, “Cartoon Network Enterprises has recently been appointed as the master licensee for the Warner Bros. Consumer Products (WBCP) portfolio for South Asia. This deal with Vanesa Group will expand the WBCP brands and Superman into new and exciting categories and draw consumer excitement.”
Vanesa Care CMO Saurabh Gupta said, “We are glad to be associated with Cartoon Network Enterprises. Our vision is to focus on innovation and always to give a world class product, which has never been introduced in the Indian market before. It is all about understanding the Indian consumer’s needs and offer them the best. We will continue to expand our product portfolio by increasing the number of relevant products in the market.”
Significantly, even after tough market competition, Vanesa Care’s Denver deo has been performing consistently and growing at 35 per cent year-on-year with innovation across category, according to the company.
The Denver Superman Power deodorant has an intense yet soothing, masculine yet gentle fragrance imbibing the characteristics of Superman.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
