Kids
Cartoon Network characters to take over mobile content with ‘CallToons’
MUMBAI: Cartoon Network New Media has announced that it has created CallToons, a new mobile application that integrates technology with entertainment, essentially allowing Cartoon Network characters to take over a mobile phone.
According to an official announcement by the network, Cartoon Network New Media has developed CallToons in conjunction with Turner Platform R&D, and has been in discussions with Ericsson regarding concept refinement and content delivery options. The technology takes Cartoon Network New Media into mobile licensing as the product will be available to non-Turner companies in the future.
At launch, CallToons will feature characters from Cartoon Network and Adult Swim, and will be offered as separate services for each brand. CallToons is targeted to be available to consumers in Q4 2007.
Using patent pending technology, CallToons creates a user experience that replaces ordinary mobile phone functions (such as ringtones and wallpapers) with an entertainment platform provided by the users’ favourite character.
CallToons ties together mobile content such as ringtones, ringbacks, wallpapers, and audio and text alerts into a character-driven narrative experience. Cartoon Network New Media will introduce additional functionality to the CallToons application in the coming months, adds the release.
“CallToons extends our fans’ relationship with our characters in a personal and interactive way through a mobile phone,” said Cartoon Network New Media senior vice president and general manager Paul Condolora. “With this application, we are developing a novel approach to the mobile experience. CallToons is a natural next step for the company and offers limitless cross-platform entertainment possibilities with cartoon characters, celebrities, sports figures and beyond.”
“CallToons does more than set a character’s voice to a ringtone. CallToons allows a character’s personality to take over the mobile phone’s functionality so that they actually interact with the user and incoming callers in a unique way,” said Cartoon Network New Media senior director of entertainment products Ross Cox.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
