News Broadcasting
Cartoon Network brings toons to book
First Toon Cricket, and now toon merchandising. Cartoon Network is determined to cash in on its popularity in the subcontinent by creating brands out of its characters.
Warner Brothers has tied up with Gotham Entertainment Group to produce comic books featuring Cartoon Network’s popular cartoon stars. Dexter, Johny Bravo, the Powerpuff Girls, Scooby Doo, The Flintstones and The Jetsons will now speak in local languages in comic, colouring and storybooks for kids via a licensing agreement between Warner Brothers consumer products worldwide publishing and Gotham Entertainment Group in India. Needless to say, Cartoon Network denizens will now assail kids not only on TV, but also on the streets, at school and in their rooms.
All the books in the series will first be published in English, with plans to publish in Indian languages including Bengali, Hindi, Malayalam, Punjabi, Tamil and Telugu before the year is out.
The 36-page comics will be brought out every month and will be made available nationwide at bookstores and newsstands for Rs 10 each. Gotham will also launch activity books, colouring books, stickers and game books featuring the Cartoon Network characters. The books in the series will help develop memory, reading and spelling skills, and an opportunity to learn scientific experiments using simple household items.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
