Kids
Cartoon Network and POGO roll out summer activities for stay-at-home kids
MUMBAI: Cartoon Network and POGO are ushering in summer fun for their fans! Adding some much-needed excitement to the season, the channels have announced month-long digital campaigns. Helmed by awesome toons, Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld initiatives aim at piquing family fun through do-it-yourself (DIY) projects, how-to-draw lessons for everyone who is stuck at home.
Speaking on the campaigns, Cartoon Network and POGO network head South Asia Abhishek Dutta for said, “During these extraordinary times, it’s a great time for parents to have fun together with their children with Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld. Along with the launch of new shows, we wanted to capture imaginations with unique digital-led activations. These multi-platform campaigns have been designed around our most popular shows – like We Bare Bears, The Powerpuff Girls, Grizzy and The Lemmings and Mr. Bean – to bring fans even closer to their favourite characters.”
The on-going #CNHomeFun campaign on Cartoon Network’s Facebook page (@CartoonNetwork.India) has received an overwhelming response from fans for its art, craft, and fitness activities. These videos feature much-loved toons from popular shows like the newly launched Bandbudh aur Budbak, and other hits such as Dexter’s Laboratory, We Bare Bears and The Powerpuff Girls. Kids can choose from myriad tutorial options including ‘learn to draw dexter’, ‘exercise with ice bear’, ‘push ups with gumball’, and ‘ppg race DIY’.
POGO launched its #WeForTheWorld initiative on 31 May 2020, on its Facebook page (@POGOTVIndia) with a heartwarming video emphasising solidarity and togetherness. Through its inspiring lyrics, ‘Hum sab saath toh nahi… Phir bhi hum sab ek saath hai’ (Despite the distance, we are still together) the video reminds fans and parents that no matter the distance, we are all in it together. The video is promoted on-air and through POGO’s digital channels.
#WeForTheWorld will also feature fun and stimulating activities on its social pages, like ‘paper cup magic fun with Mr. Bean’, ‘DIY POGO bookmarks’, ‘DIY race with Grizzy and the Lemmings’. To further boost the initiative, POGO will collaborate with popular influencers. Nidhhi Agerwal, an actor, dancer, and gymnast, will show how to make cookies and sandwiches in her segment ‘#FunWithNidhi’.
In ‘art and craft activity’ by Kraft Affairs, the store will encourage kids to unleash their creativity and make floral alphabet wall hangings. The videos will be released every Tuesday, Thursday, and Saturday, with Saturdays exclusively featuring influencer-led content – till 30 June 2020.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
