Documentary
Carlton, Towers Productions alliance for TV docs
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CHICAGO: Carlton Productions and Towers Productions have entered into a three-year strategic alliance agreement. The two parties plan to collaborate in developing documentary programmes for both the US and international markets. |
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Carlton recently produced the special Watergate Plus for PBS. According to an official release, the operations of the companies complement each other very well. Pooling resources to develop, pitch and produce specific projects means maximisation of the impact both companies make across cable, PBS and in international co-productions. Documentary production house Towers Productions chief executive officer CEO Jonathan Towers said, “We are thrilled to be entering this venture with Carlton. As a production company that has built its reputation in the US cable market with series such as American Justice, True Crime Authors and Storm Stories , we are looking to extend our reach into the international market.” Its client roster includes CNN.  Carlton Productions is a part of the UK media company Carlton Communications. Carlton has businesses in free-to-air television broadcasting and advertising sales, content production, library ownership, distribution and cinema advertising. Carlton Productions produces programming for all the main broadcasters in the UK, including BBC, Channel 4 and Channel Five and major cable/satellite channels such as Sky. |
MUMBAI: Faster than a speeding bullet and slicker than a pit stop Superman just joined Formula E. In a thrilling fusion of comic book cool and racetrack grit, Lola Cars has joined forces with Warner Bros. Discovery in a strategic partnership that brings superheroes to the circuit. And they’re not easing into it, a Superman-themed race car will blaze onto the track for the Berlin E-Prix this weekend.
The Lola Yamaha ABT Formula E team’s T001 car, driven by Zane Maloney and Lucas di Grassi, will sport an electrifying blue, red and yellow livery, complete with the iconic Superman shield. Even the drivers will suit up literally in race gear inspired by Clark Kent’s legendary alter ego.
Timed with the 11 July theatrical release of DC Studios’ Superman, the stunt marks the start of a long-term collaboration between Lola and Warner Bros. Discovery, who will co-create content around Lola’s motorsport ventures and bring sponsor stories to life across platforms.
But this isn’t just about eye-catching liveries. The partnership also includes integrated sponsorship opportunities, with WBD joining hands to help monetise and maximise exposure through enhanced media packages.
“This is more than a one-off activation,” said Lola Cars chief commercial officer Keith Smout. “It’s a new model for sports-marketing synergy where the track meets the theatre, and content fuels the connection.”
WBD, GVP global sales Patrick Maitrot added, “By pairing the power of Superman with the speed of Formula E, we’re engaging fans in a whole new way using our unrivalled IP and Lola’s racing prowess to tell stories that leap off the screen and onto the track.”
The Superman livery will light up both rounds of the Berlin E-Prix at Tempelhof Airport. For Formula E fans, it’s a visual treat; for Superman fans, a fast-track teaser; and for both brands, a bold play in content-fuelled fandom.
Superman, directed by James Gunn and produced by Peter Safran, is DC Studios’ first feature film and will hit cinemas in the UK and Ireland on 11 July 2025. Meanwhile, Formula E action continues to stream across TNT Sports, Eurosport, discovery+ and HBO Max, with WBD holding exclusive coverage rights across Europe.
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