eNews
CarLelo unveils new brand identity at Women Premier League 2024
Mumbai: CarLelo (A Capri Loans Venture), a digital new car-buying platform, has announced the launch of its revamped brand identity at the onset of the Women Premier League 2024. The company’s fresh logo, accompanied by the tagline “Nayi Car? Hum Hain Na, Yaar,” echoes CarLelo’s core proposition and strongly resonates with the changing nature of the online new car buying industry. This solidifies the company’s commitment to consumer-centric values and empowers the aspirations of an evolving audience in the changing landscape of India.
In a strategic move to align with the dynamic automotive landscape and meet heightened consumer expectations, CarLelo has also taken a significant step to sponsor the UP Warriorz in the upcoming WPL 2024. This collaboration presents an opportunity for the company to launch nationwide with a mega sport like cricket. Positioned on the lead arm of the players, CarLelo is featured as a principle partner for the team. As part of this sponsorship, CarLelo logo will be prominently visible on the Jersey of the UP Warriorz during the WPL 2024 matches.
CarLelo’s tagline encapsulates its role as one of the first only new car-buying platforms in India, a comprehensive solution for all aspects of new car purchase, and the preferred online platform for new car buyers looking for convenience and transparency. The new logo, with its forward-looking, and sharp look, is designed to appeal to a customer seeking a one-stop destination, where they can seamlessly browse and compare cars, connect with multiple dealers, get easy test drives and make informed decisions.
CarLelo (a Capri Loans Venture) CEO & founder Gaurav Aggarwal expressed, “We embarked on this transformation journey to stay ahead of the curve in a rapidly changing automotive landscape. This brand refresh is a deeper expression that strengthens the connection with customers, providing them with the confidence to chart their path to a successful new car purchase. We believe that the partnership with UP Warriorz in WPL offers a great opportunity to connect with audiences across India and drive significant awareness and preference for our brand. We intend to leverage the association by highlighting our key offerings & services via a fresh approach for the category.”
With this new brand identity and strategic partnership with the UP Warriorz Team, the company reaffirms its position as a trailblazer in the automotive industry, driving positive change and inclusivity to provide a seamless and convenient new car buying experience.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
