GECs
Care TV to launch two programmes with ‘channel driving’ potential
MUMBAI: Recently launched health channel CARE TV is set to introduce two new daily interactive programmes – Kya Karu Main Ab and Hello Doctor. Starting 21 June, Hello Doctor is scheduled for an 8 pm slot while Kya Karu Main Ab will air at 11 pm.
Because of the “unique content” of Kya Karu Main Ab and Hello Doctor offer, the channel is looking at these new programmes as channel drivers, an official release states.
Kya Karun Main Ab will be presented in the format of a family story. Sexual problems are presented in this format based on real incidents and a panel of doctors analyses the situation and provides solutions. Actress Varsha Ushgaonkar will host the programme where she will navigate the programme and act as a bridge between the doctor and the viewers.
Hello Doctor will be an interactive forum comprising doctors from three different fields allopath, homeopath and ayurveda. Viewers from all over India can call up the doctors and discuss their problems through this programme.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
