DTH
Cancel DTH licence auction, cable operators urge PEMRA
MUMBAI: Pakistan Electronic Media Regularity Authority (PEMRA) has been urged to cancel the auction of Direct-to-Home (DTH) licence and postpone launch of the services for three years. PEMRA was scheduled to auction DTH license on 23 November, adding that this decision would affect several thousand cable operators across Pakistan.
Peshawar chapter cable operators of Khyber Pakhtunkhwa in Pakistan have urged Pemra to cancel the auction and postpone the launch.
The Cable Operators Association of Pakistan (COAP) Peshawar chapter also sought take strict action against those providing non-permitted services of operating Indian TV and C-Line across Peshawar. They also sought removal of Indian television channels from all broadcast sources.
Around 14,000 operators having legal cable license were operating cable system across the country, of which 200 had been operating in Khyber-Pakhtunkhwa. In Peshawar alone, around 45 operators are delivering cable services.
Cable Operators Federation of Pakistan coordinator Ali Raza Khan said that they would raise their voice at every forum and would stage protests. Khan said that PEMRA was soon scheduled to auction DTH license.
Khan told journalists at a conference that the cable operators had put in billions in the digital system on the orders of PEMRA but neither the DTH nor the digital policy was clear to the operators since 2000.
Cable TV in Pakistan was earlier operated on the analogue system but later switched to digital cable system for which operators invested huge sums. Khan complained against authorities who were planning to launch DTH system.
PEMRA, Khan said, had received billions as taxes from the operators,. COAP expected that the authorities, instead of adopting dual policy, formulate separate policies for DTH and the digital system. The coordinator added that the sale of C-Line and Dish TV had already multiplied in Pakistan.
Khan urged the Chief of Army Staff to launch an operation against the illicit sale of C-line and Dish TV, bemoaning that they had met Pemra authorities to seek a solution to the issue, but it did not yield results.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
