iWorld
Calling the shots TCS and Vodafone Idea dial up AI for customer delight
MUMBAI: Hello, future calling! Tata Consultancy Services (TCS) has struck a five year deal with Vodafone Idea (Vi) to rewire the telecom giant’s business support system (BSS) with an AI driven digital backbone designed for speed, smarts and seamless service.
At the heart of this transformation are TCS’ flagship platforms Hobs and Twinx. While HOBS will serve as the agile, stable and integrated foundation for Vi’s customer touchpoints, TwinX will inject intelligence with AI/ML driven analytics and scenario simulations. Together, the duo aims to fast track product launches, personalise interactions and deliver resilient performance in an industry where milliseconds matter.
For Vi, the stakes are high. The new platform promises to help the operator launch new products faster, adapt to evolving customer needs, and elevate service responsiveness. “With this partnership Vi is embarking on a transformative journey to redefine customer experience,” said Vodafone Idea Limited CTO Jagbir Singh adding that AI infused BSS will set a “new standard” in digital experiences.
The partnership builds on a 15 year relationship between TCS and Vi, anchored in TCS’ 25 plus years of expertise in the communications, media and information services sector. Operating out of 105 delivery centres, TCS supports over one billion telecom subscribers across 45 countries, a scale that few IT majors can match.
“By leveraging our advanced AI capabilities and flagship products, we are committed to transform customer engagement and operational efficiency for Vodafone Idea,” said TCS president & country head for India Business Ujjwal Mathur.
Beyond customer delight, TCS has positioned the programme as part of its larger “Made in India, for India and ready for the world” vision, with sustainability, sovereignty and security woven in.
As India’s telecom sector braces for the next digital leap, this tie up underscores how technology heavyweights and telcos are dialling up AI not just to connect millions, but to reimagine what a call, a click or a customer interaction should feel like.
iWorld
Samay Raina confirms return of India’s Got Latent after controversy
Still Alive mixes humour and reflection as comedian revisits 2025 row
MUMBAI: Samay Raina has signalled a possible return of his controversial show India’s Got Latent, using his latest stand-up special Still Alive to address the past and hint at what lies ahead.
Released on YouTube, the special marks Raina’s most candid take yet on the backlash that forced the show off air in 2025. While much of the performance leans on humour, it also dips into more reflective territory, offering a glimpse into the emotional toll of the controversy.
Recounting the fallout, YouTube comedian samay raina said, “We were both extremely unsettled. How would we navigate this? It was terrifying. We were lost as to what was happening.” He also spoke about a moment involving fellow comedian Balraj Ghai’s family, describing it as overwhelming and difficult to process.
The personal impact of the episode came through most strongly when Raina spoke about his family. He admitted he struggled to even answer a call from his mother during the crisis. YouTube comedian samay raina said, “I hesitated to answer her call and show my tear-streaked face. How would she react? My mom is unaware of anything except how to love.”
Amid the introspection, Raina also dropped a clear hint about the future of his show. While he believes the first season ended on a high note, he confirmed that he intends to revive it. YouTube comedian samay raina said, “I will bring back the show because it used to be fun making it.”
The original run of India’s Got Latent had been pulled down following widespread criticism and legal scrutiny over controversial remarks that went viral, prompting debates around content boundaries in India’s digital entertainment space. Raina later removed episodes and issued an apology, stepping back from major releases for a period.
His return now appears more measured, blending humour with reflection and signalling a creative reset. He also hinted that the next iteration of the show could be more raw and unfiltered, though details remain under wraps.
For fans, the takeaway is simple. The show that sparked both laughter and debate may be gearing up for a second act, with Raina ready to test the limits once again, this time with a sharper sense of where the lines lie.
