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‘Call Me Bae’ series’ first track ‘Vekh Sohneyaa’ releases
Mumbai: Following the strong response to the trailer of Ananya Panday’s upcoming series Call Me Bae, the excitement continues with the release of its first track, ‘Vekh Sohneyaa’. The song, composed, written, and performed by Charan and Bombay the Artist, marks their debut on an OTT platform and sets the stage for Bae’s journey. Produced by Dishant, ‘Vekh Sohneyaa’ is set to attract listeners.
The music video dazzles with its dynamic visuals, capturing Ananya a.k.a Bae as she steps into her new life in Mumbai. Amid the hustle and bustle, Bae learns more about herself through her close-knit friendships and her new beau. The video vividly brings to life Ananya’s portrayal of a young woman navigating the complexities of identity and romance, making it the perfect curtain-raiser for the series.
“The love and enthusiasm for the trailer has been overwhelming and I couldn’t have asked for a better introduction to my character Bella and the series. From the moment I first heard ‘Vekh Sohneyaa,’ I’ve been hooked, it has truly captured my heart and been on repeat in my playlist. Big kudos to the music team for creating such a vibe that’s got everyone, including me, grooving!”, shared Ananya Panday.
Singer, composer, and co-writer of the track, Charan added, “‘Vekh Sohneyaa’ is about the beauty of self-discovery and finding love in unexpected ways. We wanted to create an experience that mirrors the emotional journey of the series, captures the essence of Ananya’s character and the vibrant spirit of BomBae!”
Lending her voice to Vekh Sohneyaa, singer, lyricist and composer Bombay the Artist, shared, “It’s been a fantastic experience bringing ‘Vekh Sohneyaa’ to life. The track pulls you into the world of Call Me Bae from its first note and is all about the vibrant vibes of BomBae and Bella’s journey – that is fast-paced yet soulful! I am thrilled for the audience to step into the world of Call Me Bae with this track.”
Call Me Bae is a Dharmatic Entertainment production, with Karan Johar, Apoorva Mehta, and Somen Mishra as executive producers. The series is created by Ishita Moitra, who has co-written it alongside Samina Motlekar, and Rohit Nair. Directed by Collin D’Cunha, Call me Bae is the story of Bae, who upon being downsized from heiress to hustler, discovers that her most valuable assets aren’t her diamonds, but her street smarts and style. Broke but refusing to be broken, she navigates the newsrooms of Mumbai, finding beaus, behens, and her better self.
This eight-part series stars Ananya Panday in the lead role, and features an ensemble cast including Vir Das, Gurfateh Pirzada, Varun Sood, Vihaan Samat, Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra, and Mini Mathur. The series will premier exclusively on Prime Video in India and 240 countries and territories worldwide on 6 September.
iWorld
OneOTT partners with UP govt for Project GANGA broadband rollout
Initiative to connect 2M plus households, empower 8,000–10,000 entrepreneurs in 2–3 years.
MUMBAI: Uttar Pradesh just got a digital Ganga flow because when broadband meets ambition, even villages start streaming faster than city traffic. OneOTT Intertainment Ltd. (OIL), the broadband arm of Hinduja Global Solutions (HGS) under the Hinduja Group, has signed a Memorandum of Understanding with the State Transformation Commission (STC), Government of Uttar Pradesh, for Project GANGA (Government Assisted Network for Growth & Advancement).
The MoU, signed on 7 March 2026 in the presence of Uttar Pradesh Finance & Parliamentary Affairs Minister Suresh Kumar Khanna, aims to empower 8,000–10,000 local entrepreneurs at the Nyaya Panchayat level as independent Digital Service Providers (DSPs). A significant number of these DSPs are expected to be women. The initiative will deliver high-speed broadband to over 2 million households in the next 2–3 years and create direct and indirect employment for more than 100,000 individuals.
Project GANGA will support government priorities in digital education, healthcare and public services while enabling MSMEs and enterprises with reliable connectivity. DSPs will receive structured training, financing assistance, network build-out support and technology enablement.
STC CEO Manoj Kumar Singh said, “Project GANGA is a significant step toward expanding inclusive digital infrastructure in Uttar Pradesh. By empowering local entrepreneurs, the program will strengthen service delivery and ensure affordable digital access for underserved communities.”
OIL, MD & CEO and HGS whole-time director Vynsley Fernandes added, “This initiative reflects our long-term commitment to enabling digital access and economic opportunity at scale. Project GANGA is structured as a multi-year program focused on entrepreneur onboarding, network deployment and workforce development.”
OIL brings execution strength backed by HGS and NXTDIGITAL’s national footprint, which already connects over 5 million homes across more than 4,500 pin codes in 1,500 cities and towns through 15,000 plus franchise partners and over 2 lakh kilometres of fibre infrastructure. The ecosystem will support broadband, IPTV, OTT, CCTV, satellite internet and cybersecurity solutions for households, businesses and public institutions.
In a state racing toward digital inclusion, Project GANGA isn’t just laying cables, it’s laying the foundation for millions to connect, learn, heal and earn, one Nyaya Panchayat at a time.
