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CAF submissions: Delhi cable TV subscribers get 15-day extension
NEW DELHI: Apparently, cable TV subscribers in Delhii called the TRAI‘s and the MSOs‘ bluff and won. After consistently stating that the last date for submitting consumer application forms (CAFs) or channel selection forms (CSFs) to cable TV operators was 25 June, the telecom regulator gave them more time to submit their forms in Delhi.
TRAI today announced that the last date has been extended to 10 July, but warned that there would be no further extension. Yesterday, MSOs had stated that the process of CAF collection was proceeding smoothly and that they were going to comply with the TRAI‘s orders and disconnect errant subscribers after today (Read: Indiantelevision.com‘s CAF story MSOs say that cable TV customer response positive for CAFs). Today, however, a delegation of them went and moved TRAI to extend the deadline primairly for Delhi..
The telco regulator noted that though there had been a ‘tangible’ increase in the number of people who had filled the CAF forms, there were still a large number of cable operators and multi-system operators who had informed TRAI that they did not have the full details of their consumers yet.
Consumers have been asked by TRAI to cooperate in every way to ensure that CAF are complete in every manner.
However, it was made clear that no further extension would be given and the MSOs would have no option but to disconnect the signals to consumers who fail to give the forms in time.
Meanwhile, TRAI has launched an SMS service to reach out to consumers about the importance of CAF, even as major channels have jointly launched a television commercial featuring the lead actresses from popular series.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
