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Cablemas strengthens VOD expansion and strategic partnership with ConaxXtend Multiscreen
NEW DELHI: Conax, a leading global provider of solutions for securing multi-device and digital video content distribution, has tied up with Mexican cable operator Cablemas to further expand their video on demand (VOD) platform with ConaxXtend Multiscreen
In a contract with security partner Conax, Cablemas which is Mexico‘s second largest operator, is continuing its aggressive market approach by rolling out additional VOD content to the residential and hospitality segment to a multiscreen savvy consumer looking for advanced broadband services. The platform‘s Hybrid STBs are being provided by Evolution Digital.
Rohit Mehra, VP Americas, Conax, said: “Over the last few years, working hand-in- hand with the team at Cablemas and our strategic partners Evolution Digital and Cubiware for middleware, we continue to evolve and foster innovative and future-driven solutions for guiding Cablemas through digitisation and beyond for realising new revenue channels and churn protection. Conax and partners are privileged to work with the forward-thinking and skilled team at Cablemas.”
ConaxXtend Multiscreen solution offers not only VOD solutions, but also advanced services such as Catch up, Live TV, nPVR and multiscreen. Conax will be demonstrating the benefits offered by the Xtend Multiscreen ecosystem this week at Canitec 2013, in Mexico City.
Owned by power-house Televisa, Latin America‘s second largest media company, Cablemas currently serves over 1.6 million pay-TV subscribers, 315,000 VoIP customers, and 600,000 broadband customers, in more than 50 cities across Mexico.
Integrating the VOD part of the ConaxXtend Multiscreen solution will provide Cablemas with flexibility to add more local content to their platform and add a rich library to their Hospitality and Residential markets.
The partnership is enabling Cablem??s to revolutionise its growth and penetration of the digital TV market by providing advanced services to consumers throughout Mexico. Cablemas continues to develop for a quality product offering and customisation, both in packaging and user interface. The operator is providing a consumer experience and a vision for the future. higher security and a simple, yet elegant VOD offering and market differentiator, enabled reduce churn and illegal distribution, and increase revenue through premium VOD content – while continuing to add new features and solutions, such as a bouquet of value-added triple play services.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
