Gaming
CA Media exits, sells OML gaming biz to Nodwin for Rs 73 cr
New Delhi: South Asia-based esports company Nodwin Gaming which is also an independent subsidiary of Nazara Technologies Ltd has acquired the gaming and adjacent IP business of OML Entertainment for Rs 73 crores. The mega-deal will provide partial liquidity to OML Entertainment shareholders, including CA Media.
OML Entertainment MD Ajay Nair will join the Nodwin Gaming board as part of this transaction and will work with Nodwin Gaming MD Akshat Rathee and its management team to ensure smooth integration of the OML IPs with Nodwin Gaming and help with growing Nodwin Gaming’s business, the company announced on Friday.
The acquisition taps into a growing synergy between the two companies. While Nodwin Gaming is known for its esports and gaming expertise, OML Entertainment is known for managing some of India’s biggest gaming and entertainment creators such as Tanmay Bhat, Samay Raina and for owning and executing storied IPs such as the ‘Bacardi NH7 Weekender’ well-attended comedy touring properties such as ‘LOLstars’ and ‘Headliners’ and India’s biggest hip-hop league – ‘Breezer Vivid Shuffle’. OML Entertainment also works with some big brands in India to produce well-known properties such as the ‘Levi’s Music Week’ and ‘YouTube FanFest’.
The deal also allows Nodwin Gaming to massify gaming and esports by tapping into emerging synergies in gaming entertainment that a 14-30-year-old is looking for.
“Nodwin Gaming strongly believes that continuous growth in the IP portfolio is central to building a vibrant ecosystem of fans, talent, broadcasters and brands,” said Akshat Rathee. “The addition of some of the largest IPs in India like ‘NH7 weekender’ is going to accelerate the massification of esports and gaming entertainment across the spectrum of fans and brands. The proven capability of the brilliant team that joins us from OML Entertainment will further ensure that we can execute and monetise our IPs.”
OML’s Ajay Nair said the company believes in the convergence of different pop culture genres and has seen that this has already happened across several platforms and IPs. “Over the past years, our experience working with Nodwin Gaming has been very fruitful and we are confident that our live IPs and the teams that execute them have found a good home at Nodwin Gaming. OML Entertainment will continue to focus on building its OTT content production, talent management, and branded content businesses,” he said.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
