GECs
Bzinga to bring its first ever hindi show on Zee TV
Mumbai: Bzinga, a product engagement and discovery platform, is preparing to introduce its exciting gaming platform to Hindi audiences through a brand new Zee TV show, Bzinga. The show aims to bring families together, celebrate their dreams and passions, and offer them an opportunity to compete and win amazing prizes. The show will be aired on Zee TV, every Sunday at 5 p.m. and will feature an interactive combination of the big screen and a mobile application. A viewer can also win prizes by playing along from their mobile application while watching the TV show.
Bzinga is all poised to expand its wings and bring the experience of celebrating life, relationships and humanity to its Hindi audiences.
Bzinga CBO Samir Gupta added, “At Bzinga, we take pride in celebrating the human spirit of achievements. Our goal has always been to develop a platform that is not only exciting and entertaining but also gives our users a sense of accomplishment. The Hindi show is a manifestation of the positive response we have received so far, and we are only committed to building on this journey and celebrating lives across languages and markets.”
Actor Kavin Dave and actress Sunita Rajwar have been roped in to anchor the first season. While both the actors have been successfully enthralling their audiences with their impeccable screen performances, Bzinga would be their first anchoring stint together.
Dave shared, “My journey as an actor has been very fruitful, and I cannot thank my audience enough for their love and support. I hope that I do justice to this amazing opportunity in my new stint as an anchor. It will be really exciting to share the stage with an artist of Sunita ji’s caliber. The format of the show is extremely engaging and I am sure that the audiences would love it!”
Rajwar added, “My stint at the National School of Drama made me love the stage and the live audience. You are at your vulnerable best under the spotlight. I have worked with Zee before, and am extremely excited for this opportunity with Bzinga. I have never anchored a full fledged show, but with Kavin by my side, this ride is sure to be an exhilarating one!”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
