Hardware
Business digitisation is yet to start in phases I and II: Cisco
KOLKATA: The phases I and II of cable TV digitisation may have been complete technically but a lot needs to be done as far as the back end is concerned, that is the business digitization is yet to start, thinks Cisco India & SAARC regional manager and service provider Sandeep Arora.
Arora thinks that with digitisation in municipal and rural areas also being in demand in phases III and IV across the country, the headend market is redefining itself in India. Fulfilling that would be Cisco, which is planning several innovations to enhance the consumer experience.
“Business and technical digitisation go hand in hand. Revenues for MSOs (multi-system operator) have started flowing in. Profitability and consumer experience are expected to go up in coming days,” remarked Arora while talking to indiantelevision.com.
According to Arora, phases I and II of digitisation of cable TV were implemented in the right frame of mind. “The players adhered to the MIB rules and the phases were well coordinated,” he said.
The US based tech giant set up the hosted headend facility which could be leased by MSOs and local cable operators (LCOs). This will help the company garner revenues from the small LCOs and MSOs that cannot earmark huge investments for installing headends. “We initiated this in phases I and II and its deployment will substantially reduce the capital expenditure of the MSOs and the LCOs,” said Arora.
Interestingly, Cisco garnered a market share of 53-55 per cent in the first two phases where more than 25 million cable TV homes were digitised. “In the next two phases, there is a requirement of 75 million homes to be digitised and if not more we will aim to maintain the same market share of around 55 per cent,” he added.
Some of the clients of Cisco include Hathway, Den, KCBPL-GTPL among others.
Cisco is eager to offer cable TV operators broadband services by upgrading their existing networks. “Broadband is a key priority for us now and it will drive growth,” he said.
The company is offering a technology that will enable cable TV players to start two-way communications required for Internet services.
MUMBAI: Addverb has taken a decisive turn on the road to humanoid automation, unveiling its first wheeled humanoid robot, Elixis-W, at LogiMAT India 2026 in Mumbai. Built and manufactured in India, the robot signals the company’s push to make so-called physical AI a practical presence on the factory floor rather than a futuristic concept.
Unlike traditional fixed automation, Elixis-W is designed to move, think and work alongside people in dynamic industrial settings. The robot combines adaptive wheeled mobility with dual arms, each fitted with five-fingered dexterous hands, allowing it to handle tasks that demand precision as well as flexibility.
At its core sits a Physical AI-ready architecture, supported by dual Nvidia Jetson Orin and Thor computing units. This setup is intended to give the robot the ability to perceive, plan and adapt to changing environments, rather than simply follow pre-programmed routines.
According to Addverb CEO and co-founder Sangeet Kumar, the humanoid reflects the company’s long-standing belief in human-robot collaboration. He said the robot is designed to take on repetitive, risky or physically demanding tasks, freeing human workers to focus on higher-value decision-making roles.
Alongside the humanoid, Addverb also showcased two new intralogistics solutions. The Cruiser 360, a four-way pallet shuttle, is aimed at high-density storage environments where space and speed matter. The FlowT, an autonomous forklift, is designed to move materials safely in busy warehouses and factory spaces.
Visitors also saw Trakr, the company’s quadruped robot, navigating the exhibition floor, offering a glimpse of how legged machines could assist in future warehouse and industrial operations.
Addverb, which began as a warehouse automation specialist, has steadily expanded its global footprint across the United States, Europe, Australia and Asia. Its client list includes Reliance, HUL, PepsiCo, Maersk, Mondial Relay and DHL.
With the launch of Elixis-W, the company is steering towards a future where robots are not just bolted to the floor, but rolling, reasoning and working shoulder to shoulder with people on the shopfloor.
