iWorld
Bumble rolls out new OOH campaign in India
Mumbai: Women-first social networking app Bumble has launched its new out-of-home (OOH) campaign in India across Mumbai, Delhi, and Chennai. As India lifts restrictions, Bumble’s latest OOH campaign aims to support the community to navigate their dating journeys and encourage women to make the first move.
The campaign takes a humorous and localised look at dating culture featuring taglines such as ‘Find someone who gives you the warm fuzzies even in Delhi winters’ and ‘Mumbaikars, find your local on Bumble.’
“The concept of a first date post-pandemic looks very different to what it has been in the past. Our recent study showed that 39 per cent of single Indians surveyed have tried a video date as their first date in 2021,” Bumble India communications director Samarpita Samaddar said.
“Our recent research illustrates single people in India are now excited and hopeful about dating, both virtually and in-person, looking ahead, as we get ready to start a new year. With our latest campaign, we aim to encourage our community to get ready to date and find their connections on Bumble,” she added further.
In addition, recent research by the dating and networking app found that more than one in three (33 per cent) daters surveyed are feeling hopeful about dating in 2021 with a wider rollout of vaccinations among younger age groups in India. Looking ahead in 2022, four in five single Indians are excited and hopeful about dating.
Founded in 2014 by CEO Whitney Wolfe Herd, the app has made several updates to its platform, including introducing its “Night In” feature, where two people can participate in an interactive game during a video chat. The company also recently launched Snap’s AR Lenses within Bumble video calls, launched video notes that utilize Snapchat’s technology and Language Badges to help its community showcase which languages they speak on their profiles to make more meaningful connections.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
