GECs
Bulldog to bring ‘The Apprentice’ & ‘Space Race’ to India in 2016
MUMBAI: After India’s Next Top Model, Bulldog Media and Entertainment is gearing up to bring two more international formats to India.
Even as Donald Trump is standing for the next US Presidential elections in 2016, the television show synonymous with him – The Apprentice – will make its India debut as Bulldog Media and Entertainment will be bringing the Indian adaptation of the game show. Additionally, the company has also acquired the format rights of NBC’s ambitious series – Space Race.
Speaking to Indiantelevision.com, Bulldog Media and Entertainment co-founder and executive producer Akash Sharma said, “We are very excited about the new reality shows that we will launch soon. The Apprentice is an American reality game show that has also been launched in several countries; it’s a very successful show in America.”
Sharma further added, “Our plan is to expand ourselves in different genres. For the next 18 months we will work on bringing quality content and international formats to India. We are also looking at bringing back People’s Choice Award.”
The Apprentice is an American reality game show hosted by Trump, which has been created by American television producer Mark Burnett. The format has been licensed across the world in Africa, Australia, Brazil, Germany, United Kingdom, Malaysia and Russia amongst others.
On the other hand, Space Race is an unscripted series produced by NBC along with Richard Branson’s Virgin Galactic and Burnett. It is an elimination competition series where everyday people compete for the ultimate prize – a trip for the winner into space on Virgin Galactic’s SpaceShipTwo for a life-changing experience few people have ever enjoyed, all captured on camera. However, NBC was said to have been seriously assessing the probability of launching the show in the light of Virgin Galactic’s SpaceShipTwo spacecraft crash in October 2014, which killed one pilot and seriously injured the other.
Talking about this unique show, Sharma says, “Space Race will be the most aspirational show ever on Indian television. It basically takes contestants from different walk of life to space. Putting them into physical and mental challenges will give them chance to go in space in the Virgin Galactic spaceship. The show will be produced by Mark Burnett and Virgin Galactic. We are waiting for the official clearance from Virgin Galactic.”
“We will have very intense challenges in store for contestants and the winner will get a chance to board space port America in Virgin Galactic space port. In the finale they will have a chance to represent India in space,” he adds.
Bulldog Media’s bid to bring Space Race to India will indeed be worthy to watch.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
