iWorld
BSNL violating TRAI’s IUC norms, complains COAI
NEW DELHI: The Cellular Operator Association of India (COAI) has approached the Telecom Regulatory Authority of India against the state-owned Bharat Sanchar Nigam Ltd’s (BSNL) new limited fixed mobile telephony app-based calling service that virtually turns mobiles into a cordless phone.
The new service works in sync with landlines to make and receive calls within home premises.
Claiming it was like the “in-principle same version of their fixed mobile telephony (FMT) services” launched last year and subsequently withdrawn, COAI members want TRAI to direct BSNL to withdraw the new service. BSNL has so far marketed its service as “distinct”.
Interestingly, Reliance Jio has not joined in as it claims to have divergent views.
While launching the new service in mid-January, BSNL had stated that the latest limited Fixed Mobile Telephony (FMT) service is “different” from the contentious Fixed Mobile Telephony service it had announced last year. The PSU was subsequently forced to put on hold the service following opposition from cellular operators.
The operators say the new service is disguised as a Public Switched Telephone Network (PSTN) service and violation of numbering plan and breach of licence conditions.
In its letter to TRAI, COAI has also alleged that BSNL’s service represents evasion and bypass of Interconnect Usage Charges (IUC) in the form of termination charges. “We understand that the new service will use fixed line Caller Line Identification for making calls from mobiles and currently no termination charges are applicable for calls to and from fixed line in terms of TRAI’s prevailing IUC regulation,” COAI said.
If the service is allowed, other operators with landline number series may also start using the methodology for saving on IUC leading to major revenue implications, COAI has argued.
“In light of the serious concerns … we request your kind intervention in issuing an immediate direction to BSNL for withdrawing this app-based calling service,” COAI has said.
While putting its service on hold, BSNL chairman Anupam Shrivastava had said the earlier service allowed customers on roaming in India and overseas to connect their landlines through mobile and make calls through them, but the new service is restricted within the home premises.
“Landline subscribers find it inconvenient to fetch the contact details from mobiles and then dial the number on fixed line … This service will turn mobile handset into a cordless device within the home premises, which means that customers can still avail the attractive landline tariffs of BSNL,” Shrivastava had said.
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e-commerce
ONDC names Vibhor Jain MD and CEO; Rohit Lohia joins as CBO, Manoj Thakur as CTO
Leadership formalised as open commerce network sharpens focus on scale and user value
The Open Network for Digital Commerce has formalised Vibhor Jain as managing director and chief executive officer, cementing a leadership transition at India’s ambitious open commerce platform as it pushes for scale and relevance.
Jain, who had been serving as acting chief executive officer since April last year following the exit of Thampy Koshy, steps into the role with effect from 7th April , according to a report by The Economic Times. He previously served as chief operating officer at the government-backed network, which enables buyers and sellers to transact across applications through an open, interoperable system.
Setting out his strategy, Jain underscored the network’s differentiated architecture. “Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable, things that no single platform has the incentive or the architecture to do,” he said.
He added that the immediate priority is to widen ONDC’s impact across user cohorts often underserved by platform-led commerce. “My priority is to deepen the value ONDC creates for the people it exists to serve: kisaans, karigars, kiranas, gig workers, first-time investors, and daily commuters across India,” he said.
Jain also flagged leadership reinforcement within the organisation, noting that ONDC has “a strong and exciting leadership team in place”, with Rohit Lohia joining as chief business officer and Manoj Thakur as chief technology officer.
With over 18 years of experience spanning entrepreneurship and consulting, Jain brings a track record in technology-led, large-scale transformation programmes and internet businesses. At ONDC, he has been closely involved in shaping strategy and operations as the network seeks to move digital commerce away from platform-centric models towards an open network approach.
Before ONDC, Jain worked with JUMO, where he helped set up the fintech firm’s India operations, and led the India launch of Mobike, handling regulatory, policy and operational aspects of its market entry. Earlier, he co-founded Atlanta Healthcare, an air quality management company, and spent more than a decade in consulting roles at Andersen and EY, advising governments on public policy and technology-driven reforms, including work on the Aadhaar programme and tax systems.
The mandate is clear but the path is complex. As ONDC attempts to rewrite the rules of digital commerce, Jain now carries the burden of turning open architecture into mass adoption, in a market still dominated by platform power.






