Broadband
BSNL inks deals with SoftBank-backed OneWeb for satellite capacity
MUMBAI: Government-run telecommunications company Bharat Sanchar Nigam Ltd (BSNL), which markets its broadband service as Data One, is talking to Greg Wyler’s proposed OneWeb satellite constellation about leasing capacity, according to Advanced-television.com.
The plan is reportedly to “revolutionise” India’s broadband coverage by taking capacity from Japanese media conglomerate SoftBank, which is backing OneWeb. BSNL has reportedly signed a memorandum of understanding (MoU) with SoftBank.
BSNL is quoted as being extremely enthusiastic about the prospects with chairman Anupam Shrivastava saying: “OneWeb is a newly conceived idea. SoftBank is coming up with 850 LEO satellites to cover every nook and corner of the earth with each satellite facing a land mass every time.” He added that: “If it succeeds, it has the potential to disrupt all telecom service providers worldwide. This technology will only need a gateway to pump bandwidth and distribute anywhere in the world.”
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Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
