iWorld
BSE to Tweet real-time updates
MUMBAI: Twitter and Asia’s first stock exchange, BSE, have joined forces in their pursuit of providing real time information to the business community in India on Twitter via auto tweets, DMs and more. Investors can access financial data at the tip of their fingers, through four unique integrations:
·Hourly Tweet updates of the Sensex figures
·@BSEIndia’s display photo change every two minutes to reflect the current Sensex figure and level
·Real time replies for Sensex 30 current stock prices via an auto-response
·Direct Message subscription facility for Daily Opening and Closing stock price for Sensex 30 companies
Twitter is the first international social media platform that the BSE is leveraging to enable Indian investors to access stock-related information via a digital platform with ease.
Twitter has activated four unique features through hourly tweets, autoresponder tweets for Sensex 30 stock prices, auto direct messages for opening and closing figures of Sensex 30, and a ‘live’ display photo that will change every two minutes to project the dynamic Sensex figure and level.
During trading hours (9 am to 3.30 pm), @BSEIndia will send hourly tweet updates of the Sensex figures, level, and Top 5 gainers and Top 5 losers.
@BSEIndia’s display photo will change every two minutes to reflect the current Sensex figure and level — with a red arrow pointing downwards when it is down, and a green arrow pointing upwards when it is up. At a glance, people can gauge the market condition.
For Sensex 30 current stock prices, people can Tweet to @BSEIndia with the company hashtag to get the current company stock price via an auto-response. The official hashtags for companies are listed on www.bseindia.com. For example, you can Tweet: @BSEIndia #HDFC:
One can also subscribe to a special Direct Message subscription facility for Daily Opening and Closing stock price for Sensex 30 companies. One can activate this facility by Tweeting ‘#Subscribe #CompanyName’.
Viral Jani, Media Partnerships, Twitter India said, “This is the first-ever association in Asia between a stock exchange and a social media platform to provide real-time market updates.”
Endorsing this partnership, Ashishkumar Chauhan, MD & CEO, BSE India, said, “BSE is known for its innovative products and strategies.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
