iWorld
Bruce Willis takes Lionsgate Play by storm
Mumbai: In the words of Bruce Willis himself, “Yippee-kay-yay mot-”! This Hollywood heavyweight has redefined the action genre, setting a new standard for action films. But his portfolio of films doesn’t end there. From heart-stopping thrillers to heartwarming dramas, Bruce Willis has done it all and how! Lionsgate Play brings you the best of the action icon as we take a look at some of his best films, filled with suspense, excitement, and the unmistakable grit that only Bruce Willis can deliver.
Detective Knight Trilogy
Detective Knight: Redemption – Release Date: 8 December 2023
Detective Knight: Independence – Release Date: 15 December 2023
Steely-eyed, ruthless and just, Bruce Willis plays Detective James Knight, an LA detective, who stands for everything right. The Detective Knight Trilogy sees Willis as a cop (once again), as he faces some of the most adverse situations, requiring him to take matters into his own hands. The action-packed franchise sees guns, violence and the deliverance of justice on a whole new level.
Midnight In The Switchgrass
In an unlikely avatar, Bruce Willis stars alongside Megan Fox as the duo play FBI agents on the hunt for a dangerous serial killer. Midnight In The Switchgrass is a nail-biting thriller that sees the duo try and catch a crafty serial killer as he continues to prey on women as his targets. But when Fox disappears the stakes become higher as it becomes a race against time to take down the maniacal killer. Will she be saved in time or become another name on his list of victims?
Extraction
An unbreakable father-son bond is put to the test as a retired CIA agent is kidnapped and held to ransom against the fate of the country. Blocked by the CIA, his son sets out on a mission of his own to rescue his father, all while putting the country at risk to terrorism. With a cast of Kellan Lutz, Gina Carano and Dan Bilzerian, Extraction sees Bruce Willis in his element as a force to be reckoned with.
Red
Packed to the brim with action, Red is the thrilling story of what happens when you double cross the wrong person. Francis Moses (Bruce Willis) is a retired black-ops agent who just wants to live a normal life. However he learns that his life is under threat from an enemy of his part, forcing him to take up the very job he retired from. Now back to his old ways, he assembles his old team for one last mission: hunting down the man after him. With a stellar cast of John Malkovich, Helen Mirren and Morgan Freeman alongside Bruce, this film is an action must-watch.
The Expendables 2
One of the greatest action franchises of all time, The Expendables 2 is about teamwork, camaraderie and raw unfiltered action. When a routine mission goes sideways causing tragedy the group of elite mercenaries, known as The Expendables, go on a rampage to avenge their fallen comrade. With a cast of Sylvester Stallone, Bruce Willis, Jean-Claude Van Damme, and Jason Statham, bullets are bound to rain from the skies as the film promises action in its best form.
Enjoy all these titles at the home of Bruce Willis’ most iconic titles, Lionsgate Play.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
