iWorld
Broadpeak’s mABR solution optimises Live sports OTT delivery in Italy
Mumbai: Broadpeak, a provider of the content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, together with Italian telco operator TIM, is optimising live sports OTT delivery with an advanced multicast ABR (mABR). Using Broadpeak’s mABR solution, TIM is delivering Live third-party sports content to subscribers with an improved quality of experience (QoE).
“Thanks to Broadpeak’s mABR solution, which optimizes network performance for streaming services, we provide the best technology for assuring an excellent customer quality of experience,” said TIM’s head of technology and innovation Crescenzo Micheli. “As a pioneer of multicast ABR technology, Broadpeak has solid experience and a reputation for delivering superior-quality live OTT content.”
Broadpeak’s mABR solution includes the BkE200 transcaster server, nanoCDN™ agent, SmartLib library, BkM100 video delivery mediator, BkA100 analytics, and BkA200 video delivery monitoring. The BkE200 transcaster server pulls source ABR streams and embeds them into multicast, reducing delivery costs while also solving scalability and potential quality issues.
“Streaming quality must be perfect in order to better enjoy OTT content, thanks to ultra-broadband connections,” said Broadpeak president and CEO Jacques Le Mancq. “TIM is leading the way for premium OTT delivery with our mABR solution, which will support live OTT delivery on smart TVs and other connected devices.”
CVE, the prime contractor, ensured a smooth deployment, providing outstanding coordination and local support.
“This project is significant for CVE because we’ve invested heavily in video-over-IP technology throughout the years,” said CVE’s CEO Luca Catalano. “CVE is happy to be an active part of the delivery of the mABR solution available for CDNs. This is an important milestone for the transition of the video world toward IP, and we’re proud that our IP knowledge and expertise made such a big, positive contribution to the deployment of the Broadpeak mABR solution.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
