News Broadcasting
Broadcast software solution provider Beehive Systems enters Middle East
MUMBAI: Noida headquartered software solutions and services company Beehive Systems, which caters to the broadcast industry worldwide, has received its first sales order from the Middle East from Procast FZ LLC, a Dubai-based broadcasting company.
The order includes Beehive’s digital newsgathering solutions – vid’linkT and vid’linkMOBILET; a complete graphics creation and data automation solution called isle’wizT and an interactive SMS-TV custom solution called mobile2TVT.
The customer will be using vid’linkT for newsgathering from across bureaus. The system will enable the channel to send live as well as store and forward video clips over leased line networks, said an official release.
The laptop-based mobile newsgathering equipment, vid’linkMOBILET will be deployed by the client at remote locations for store and forward video transfer over non conventional mediums like ISDN, dial up internet connections, etc. The advanced codec used in vid’link mobileT compresses the video almost 70% more efficiently than other compression standards without compromising on the quality, added the release.
The graphics content creation and automation solution, isle’wiz, will be used to automatically create, manage and play out graphics in Arabic. This tool also enables real-time integration of the graphics with data sources and display across multiple zones on the screen without the need for any programming.
Other features of isle’wiz include generation of live multilingual tickers (including Arabic), creation of libraries of elements (text, images and animations) to drag and drop into the scene, sequencing the display of graphics based on timelines. The fourth application – mobile2TV – will permit the broadcaster to build in interactivity in television programmes by integrating viewers’ mobile messages with video display. This allows viewers the benefits of on-air chat.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
