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Broadcast Content Complaints Council warns Kids TV channels
MUMBAI: Kids TV channels in India had better watch out. The Broadcast Content Complaints Council (BCCC) has sent out a warning to members of the Indian Broadcasting Foundation cautioning them to be more circusmpect about the programming they air on their channels.
In an advisory to its members the BCCC chairperson justice AP Shah has stated that ”while the BCCC wishes to avoid being a censoring agency, it advises all IBF member channels, particularly children’s/cartoon channels, to be more cautious in the selection of the content shown, considering the impressionable minds of their target viewers.The emphasis should be on the “best interest of the child”.”
The letter from BCCC says that it has received several complaints regarding the telecast of content on channels meant for children, including cartoon channels.
The complaints have broadly been about:
*Telecast of “objectionable” content, visuals, theme, animation and/or use of “inappropriate” language in some programmes aired on children’s/cartoon channels. This includes foreign cartoon shows and their translated/adapted versions.
* Telecast of films/movie clips classified as UA, including horror/action films, on children’s/cartoon channels.
* Telecast of “objectionable” promos of programmes meant for more mature viewers on children’s/cartoon channels.
The BCCC has acknowledged that it has taken note “of the contention of some broadcasters that there is no separate classification of channels as those meant exclusively for children and, therefore, there can be no additional restraint on the telecast of content, even if it is meant largely for adult viewers.
The Council, however, is of the opinion that as a matter of fact, some channels consider children to be their principal target viewers. Consequently, it is children who overwhelmingly watch these channels and unsuspecting parents allow them easy access to programmes aired on such channels.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
