News Broadcasting
Britannia launches Marie Gold Doubles
Mumbai: May 23rd, 2006: Britannia Industries Ltd, today announced the launch of ‘Marie Gold Doubles’ – an unique three layered Marie in a delightful double taste of orange and chocolate. This innovative double taste has been created through a unique technology that enables a layer of chocolate to be embedded between two layers of orange
MarieGold doubles is unique in several other ways too.
” An unusual finger shaped biscuit, not round
” Attractive sleeve packaging for the first time in the biscuit category
Its Crisp, Light, Healthy and Delicious!
Marie Gold, one of Britannia’s oldest and flagship brands, now offers this exciting and new variant targeted at young and old alike. Marie is one of the fastest growing biscuit sub category and Britannia already has significant presence in it with a nearly 50% share of market. Marie Gold has been predominantly eaten with tea. The unique and exciting taste of Marie Gold Doubles will however, make it an ideal snack for non-tea / beverage drinking occasions too.
Speaking at the launch of Marie Gold Doubles, Ms. Richa Arora, General Manager & Head of Marketing and Innovation, said, “At Britannia, we constantly endeavour to delight our customers with high quality, innovative products. Marie Gold Doubles is the result of extensive efforts of our Marketing and R&D teams. We are confident it will strike a chord with consumers & add significantly to Britannia’s Image”.
After formally unveiling Marie Gold Doubles, Ms. Mandira Bedi, Actor & TV Host said, “I am delighted to be associated with one of India’s leading companies “Britannia” and the launch of ‘Marie Gold Doubles’. Marie Gold Doubles is light, tasty & a healthy eat and is the perfect snack to munch on for people like me who are constantly on the move, juggling two things at the same time, be it balancing my personal and professional life or hopping from one shoot to the other, entertaining or travelling. I am sure its unique taste & shape will make it a favourite across the country”.
Marie Gold Doubles, introduced in a 150gms pack of 30 biscuits, is priced competitively at Rs.15/-. The attractive sleeve packaging gives it a premium look and enhances the distinctiveness of the offering
Marie Gold Doubles will be available in all leading stores across the country and will be supported by an exciting communication programme across all consumer touchpoints.
About Britannia:
Britannia is the Market leader in the organized biscuit and bakery product market in India and has always been the pioneer in product innovation. Biscuits contribute to nearly 90 % of Britannia’s total turnover. Britannia is synonymous with ‘biscuits’ and Brands like MarieGold, Good Day, 50-50 and Tiger have become a household name in the country.
For Further Information:
Saritha Prem / Amit Gidwani
Madison PR
saritha@fort.madisonindia.com
amit@fort.madisonindia.com
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
