iWorld
Brightcove OTT Flow to democratize OTT services
MUMBAI – Brightcove Inc. has launched Brightcove OTT Flow, a turnkey OTT solution for media companies and content owners everywhere to rapidly deploy high-quality, direct-to-consumer, live and on-demand video services across platforms. Developed in partnership with Accedo, OTT Flow offers an end-to-end technology solution via a simple, cost effective commercial model. With OTT Flow, Brightcove and Accedo dramatically lower the barrier to entry to starting a multi-platform OTT service, allowing organizations to take their content over-the-top in weeks rather than months.
OTT solutions to date have often required multiple vendors and bespoke solution development for each platform, resulting in high upfront development costs, time-consuming implementations, and challenges maintaining and upgrading applications and platforms.
“There is seemingly insatiable demand around the world for new video programming choices and the industry is rushing to meet that demand with new service launches. IHS is actively tracking well over 2,000 different OTT video and multi-screen deployments in 70-plus countries. With new players entering the market on almost a weekly basis, the timing has never been better for solutions that accelerate these service introductions,” said IHS Technology Consumer, Media, Telecoms & Displays, chief analyst and VP, Ben Keen.
At its core, OTT Flow will allow video content delivery with a consistent UX across multiple platforms, including desktop, iOS (smartphone & tablet), Android (smartphone & tablet) and Google Cast. It will also provide support for ad-supported (AVOD) and subscription (SVOD) video on demand models with ecommerce, CRM, and billing engine interfaces. Subtitle and caption support would be other added advantages. When it comes to pricing, companies setting up an ad-supported OTT video service can get started with OTT Flow at $0,000 per month. Organizations seeking to launch a subscription-based OTT service can begin at $15,000 per month.
“Brightcove OTT Flow dramatically changes the dynamics of launching new OTT services, making OTT accessible to nearly any content owner. Combining Accedo’s multi-platform application expertise with our video platform and solutions capabilities, we are bringing to market a turnkey solution that eliminates technical barriers and simplifies the OTT cost structure for anyone seeking to take their content over-the-top. As media companies around the world seek to engage their audiences and drive revenue, they can take advantage of OTT Flow as an easy and affordable path to quickly launch beautiful OTT services,” Brightcove medoia SVP and GM Anil Jain said.
Brightcove Video Cloud integrated with Accedo App Grid® and VIA® GO with a subscription management and payment processing for SVOD. It comes with pre-integrated ad-serving support from Google DFP.
“Consumer demand for great content available across multiple devices has been increasing dramatically over recent years. With that demand set to rise even further, media companies are looking for solutions to launch new OTT services easily and effectively while providing an attractive user experience. This joint solution enables them to meet that consumer demand and launch compelling services in a much shorter timeframe than ever before,” Accedo CEO Michael Lantz had commented.
OTT Flow is priced to make setting up and operating OTT services an economic proposition that any serious content owner can embrace. By eliminating the need to invest significant capital in upfront development and platform costs, OTT Flow’s pricing model is designed to fit a customer’s operating model.
iWorld
Sunil Bharti Mittal to retire as Airtel Africa chair, Gopal Vittal takes over
Gopal Vittal to take helm while family and sustainability continuity assured
LAGOS: Airtel Africa plc is set for a leadership refresh as Sunil Bharti Mittal announces his retirement as chair at the company’s annual general meeting in July 2026. He has steered the board since its 2019 listing and leaves a legacy of growth across 14 African countries.
Taking the reins will be Gopal Vittal, a telecom stalwart and current board chair of the GSMA, who brings a proven record of driving Bharti Airtel to record market shares. Shravin Bharti Mittal will serve as deputy chair, ensuring continuity with the founding family and acting as a bridge to Airtel Money and the company’s Dubai headquarters.
In another board change, Annika Poutiainen will retire after more than seven years, leaving behind a strong imprint on the audit, risk, and sustainability fronts.
Commenting on the changes, Sunil Bharti Mittal thanked the board and Annika for their support and leadership, noting Airtel Africa’s strategy and leadership team are robust and well-positioned for future growth.
Tsega Gebreyes added that Sunil’s tenure has been instrumental, from Airtel Africa’s 2010 acquisition to its 2019 listing and current FTSE100 standing, praising his global telecom leadership and vision.
The upcoming AGM marks a pivotal moment for Airtel Africa, signalling a smooth transition while reinforcing its commitment to connectivity and growth across the continent.
