iWorld
Brightcove OTT Flow to democratize OTT services
MUMBAI – Brightcove Inc. has launched Brightcove OTT Flow, a turnkey OTT solution for media companies and content owners everywhere to rapidly deploy high-quality, direct-to-consumer, live and on-demand video services across platforms. Developed in partnership with Accedo, OTT Flow offers an end-to-end technology solution via a simple, cost effective commercial model. With OTT Flow, Brightcove and Accedo dramatically lower the barrier to entry to starting a multi-platform OTT service, allowing organizations to take their content over-the-top in weeks rather than months.
OTT solutions to date have often required multiple vendors and bespoke solution development for each platform, resulting in high upfront development costs, time-consuming implementations, and challenges maintaining and upgrading applications and platforms.
“There is seemingly insatiable demand around the world for new video programming choices and the industry is rushing to meet that demand with new service launches. IHS is actively tracking well over 2,000 different OTT video and multi-screen deployments in 70-plus countries. With new players entering the market on almost a weekly basis, the timing has never been better for solutions that accelerate these service introductions,” said IHS Technology Consumer, Media, Telecoms & Displays, chief analyst and VP, Ben Keen.
At its core, OTT Flow will allow video content delivery with a consistent UX across multiple platforms, including desktop, iOS (smartphone & tablet), Android (smartphone & tablet) and Google Cast. It will also provide support for ad-supported (AVOD) and subscription (SVOD) video on demand models with ecommerce, CRM, and billing engine interfaces. Subtitle and caption support would be other added advantages. When it comes to pricing, companies setting up an ad-supported OTT video service can get started with OTT Flow at $0,000 per month. Organizations seeking to launch a subscription-based OTT service can begin at $15,000 per month.
“Brightcove OTT Flow dramatically changes the dynamics of launching new OTT services, making OTT accessible to nearly any content owner. Combining Accedo’s multi-platform application expertise with our video platform and solutions capabilities, we are bringing to market a turnkey solution that eliminates technical barriers and simplifies the OTT cost structure for anyone seeking to take their content over-the-top. As media companies around the world seek to engage their audiences and drive revenue, they can take advantage of OTT Flow as an easy and affordable path to quickly launch beautiful OTT services,” Brightcove medoia SVP and GM Anil Jain said.
Brightcove Video Cloud integrated with Accedo App Grid® and VIA® GO with a subscription management and payment processing for SVOD. It comes with pre-integrated ad-serving support from Google DFP.
“Consumer demand for great content available across multiple devices has been increasing dramatically over recent years. With that demand set to rise even further, media companies are looking for solutions to launch new OTT services easily and effectively while providing an attractive user experience. This joint solution enables them to meet that consumer demand and launch compelling services in a much shorter timeframe than ever before,” Accedo CEO Michael Lantz had commented.
OTT Flow is priced to make setting up and operating OTT services an economic proposition that any serious content owner can embrace. By eliminating the need to invest significant capital in upfront development and platform costs, OTT Flow’s pricing model is designed to fit a customer’s operating model.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
