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Brightcove OTT Flow to democratize OTT services

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MUMBAI – Brightcove Inc.  has launched Brightcove OTT Flow, a turnkey OTT solution for media companies and content owners everywhere to rapidly deploy high-quality, direct-to-consumer, live and on-demand video services across platforms. Developed in partnership with Accedo, OTT Flow offers an end-to-end technology solution via a simple, cost effective commercial model. With OTT Flow, Brightcove and Accedo dramatically lower the barrier to entry to starting a multi-platform OTT service, allowing organizations to take their content over-the-top in weeks rather than months.

OTT solutions to date have often required multiple vendors and bespoke solution development for each platform, resulting in high upfront development costs, time-consuming implementations, and challenges maintaining and upgrading applications and platforms.

“There is seemingly insatiable demand around the world for new video programming choices and the industry is rushing to meet that demand with new service launches. IHS is actively tracking well over 2,000 different OTT video and multi-screen deployments in 70-plus countries. With new players entering the market on almost a weekly basis, the timing has never been better for solutions that accelerate these service introductions,” said IHS Technology Consumer, Media, Telecoms & Displays, chief analyst and VP, Ben Keen.

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At its core, OTT Flow   will allow video content delivery with a consistent UX across multiple platforms, including desktop, iOS (smartphone & tablet), Android (smartphone & tablet) and Google Cast.  It will also provide support for ad-supported (AVOD) and subscription (SVOD) video on demand models with ecommerce, CRM, and billing engine interfaces.  Subtitle and caption support would be other added advantages. When it comes to pricing, companies setting up an ad-supported OTT video service can get started with OTT Flow at $0,000 per month. Organizations seeking to launch a subscription-based OTT service can begin at $15,000 per month.

“Brightcove OTT Flow dramatically changes the dynamics of launching new OTT services, making OTT accessible to nearly any content owner. Combining Accedo’s multi-platform application expertise with our video platform and solutions capabilities, we are bringing to market  a turnkey solution that eliminates technical barriers  and simplifies the OTT cost structure for anyone seeking to take their content over-the-top. As media companies around the world seek to engage their audiences  and drive revenue, they can take advantage of OTT Flow as an easy and affordable path to quickly launch beautiful OTT services,” Brightcove medoia SVP and GM Anil Jain said.

Brightcove Video Cloud integrated with Accedo App Grid® and VIA® GO with a  subscription management and payment processing for SVOD. It comes with   pre-integrated ad-serving support from Google DFP.

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“Consumer demand for great content available across multiple devices has been increasing dramatically over recent years. With that demand set to rise even further, media companies are looking for solutions to launch new OTT services easily and effectively while providing an attractive user experience. This joint solution enables them to meet that consumer demand and launch compelling services in a much shorter timeframe than ever before,” Accedo CEO Michael Lantz had commented.

OTT Flow is priced to make setting up and operating OTT services an economic proposition that any serious content owner can embrace. By eliminating the need to invest significant capital in upfront development and platform costs, OTT Flow’s pricing model is designed to fit a customer’s operating model.

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iWorld

Why Peaky Blinders is one of television’s biggest hits that still deserves more attention

Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight

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In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.

Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.

Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.

At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.

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Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.

Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.

The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.

Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.

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The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.

Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.

And the Shelby story is not over yet.

In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.

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For viewers who have not yet stepped into this world, the timing could not be better.

Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.

So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.

So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen

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