International
Brazilian company floats unique plan to promote home made films abroad
MUMBAI: A Brazilian company Cinema of Brazil has come out with a unique plan to promote the films made in Brazil abroad. The company that promotes Brazilian films across the world, has come up with a competition named Distributors World Cup to give incentive to international distributors.
André Sturm, the president of Cinema of Brazil, said that the competition is an important way to encourage the distribution of Brazilian cinematography in other countries. “There‘s nothing better than bringing the companies that distribute our films in for a closer look at Brazilian culture,” he said.
During the first phase, which is open to enrollment until 17 December, the contest will give away a trip to Rio de Janeiro‘s 2013 Carnival. The more Brazilian films a company has in its catalogue, the more points the company will get in the general ranking.
The second phase will begin next year when Cinema of Brazil will award the three winning companies with trips to watch their home country compete in the 2014 FIFA World Cup, held to be held all over the country. The two first companies ranked will also receive $30,000 to be used towards distributing Brazilian films.
The competition is also supported by Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
