iWorld
Brands leverage Amazon Prime’s Mirzapur 2
MUMBAI: Amazon Prime Video’s Mirzapur is hot property right now. Fans are eagerly looking forward to the gritty crime-thriller’s second season, which drops on October 23. Due to its twisty-turny plot, memorable dialogues and meme-worthiness, the show has amassed a loyal fandom. And Mirzapur 2 is expected to attract an even bigger audience than the first season. Naturally, brands are eager to tap into this fan-following.
Amazon Prime Video has collaborated with brands such as Double Bull Cement, Vivo V20 and Bondtite ahead of the release of Mirzapur 2.
The online platform has come up with ‘Double Bull Amazon Mirzapur 2 Contest’ which offers an opportunity for viewers to win exciting Amazon vouchers.
Participate in Double Bull Amazon Mirzapur 2 Contest & win exciting Amazon vouchers.
Take a screenshot of two super benefits of Double Bull Cement from the Co Branded video & share, like, tag your friends & paste it in the comment sections of our Facebook page.
*T & C Apply pic.twitter.com/748Lo37lDY— Double Bull Cement (@DoubleBull_Cem) October 14, 2020
Meanwhile, mobile brand Vivo has launched its new series Vivo V20 and has tied up with the show to leverage its popularity and connect with Indian audiences. The smartphone maker posted a video online which shows Guddu bhaiya and Munna bhaiya, the stars of Mirzapur 2, unboxing the all-new phone and sharing their experience while in character.
Adhesive brand Bondtite has also come onboard to bask in the reflected glory of Mirzapur 2. It has launched a 1 minute 35 second-long video recapping the events of season 1, with several mentions of the brand’s catchphrase Iss jod ka koi tod nahi (No one can break this bond) which highlights the various allegiances and factions in the show.
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
