Music and Youth
BPL Mobile, MTV India forge Relationship
The battle to gain control over the cellular service market is getting hot. To face competition from MTNL’s Dolphin and Hutchison Max, BPL Mobile has entered into a strategic alliance with MTV India, This fits like a glove as both companies try to understand and reflect the ideas, lifestyles and values of youngsters.
MTV is trying to popularise BPL Mobile’s new service miDate. In MTV Loveline a contest is being run. During the course of the show the VJ Cyrus asks an unusual question and the person who gives the most innovative answer will get a date with a VJ.
MTV VJs will also be promoting the relationship on the ground. Details for this will be finalised soon. The cellular company plans to launch lots of new products and customer services in the near future. It recently launched miDate for its subscribers in Mumbai.
MiDate is based on the SMS platform which according to Vikram Raizada, director, marketing, MTV India, is the hot new language among the youth. According to him the aim of forming this kind of partnership with BPL Mobile is to connect with the youth. The youth of today are wired and hanging out is very important for them. Besides this they constantly want to keep in touch with each other. In the “tuning into the Indian youth part 3” survey which was conducted recently, small and latest mobile phones ranked high on the must have list.
BPL Mobile has also tied up with Midday Multimedia Ltd to offer real time news content – miNews – to BPL’s cellular service subscribers. A print campaign has also been launched.
Currently, Grey Worldwide and McCann Erickson handle their advertising. It is nor yet clear which ad agency will be finalised after merger.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
