Applications
BoxTV partners Sony Pictures & Disney UTV for content
MUMBAI: Times Internet Ltd‘s BoxTV has entered into content agreement deals with Sony Pictures Television and Disney UTV in order to provide premium titles on its video streaming service.
Other content providers that the online video/content streaming platform has associations with include UTV Motion Pictures, Shemaroo Entertainment, Rajshri Entertainment and Everymedia Technologies for Bollywood and regional content in addition to international studios like Celestial Entertainment – for Hollywood content.
Times Internet CEO Satyan Gajwani said, “With these partnerships, we provide our users access to a vast content library of popular choices to watch.”
BoxTV is a provider of premium video service that offers a large bouquet of entertainment, including blockbuster movies, TV shows, short films, documentaries and more, which users can watch on a regular web browser or through the device of their choice.
Sony Pictures Television Asia Pacific executive vice president distribution Angel Orengo said, “The Indian digital media industry has grown rapidly in the last few years and we support BoxTV‘s efforts to launch this service and another exciting medium for content consumption in this evolving digital landscape.”
Disney UTV Studios executive director – syndication, international distribution and Disney UTV Media distribution Amrita Pandey added, “We are excited to offer some of our best content from ABC Studios, Disney Pixar, Disney UTV and Disney UTV Studios to the consumer at one destination. We believe that BoxTV will be a great platform for us to showcase our wide breadth of entertaining and world class content.”
BoxTV has developed an India-centric media experience, which includes bandwidth meters, dynamic streaming and video chapters, along with metadata and search. The portal allows users to access BoxTV via a wide range of apps on the platform of their choice. It will be available across iPhone, iPad, Android phones and tablets; Kindle Fire, EvoTV, Woxi Pod and Roku. Apps for Windows 8, J2ME and Blackberry platforms are currently in the pipeline.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
