News Broadcasting
Boogie Woogie set to unveil dancing wonders
MUMBAI: Now that’s top of the pops.
Sony Entertainment Television will be presenting a star-studded National finals of its popular talent hunt Boogie Woogie, on 14 January and 21 January 2004.
After a successful tenure of over seven years, the show is all set to re-launched as a nationwide talent hunt. The team had launched a hunt and auditions were held in many cities.
Produced, directed and anchored by Ravi Behl and Naved Jaferi, the show will be telecast as one-hour special episodes with special performances by Malaika Arora Khan, Koena Mitra, VJ Sophia Chaudhary, Shakti Kapoor, choreographer Ganesh Acharya and Mona ‘Jassi’ Singh. Incidentally, Acharya was in the jury.
While speaking to indiantelevision.com Behl offered, “We were constantly getting feedback from viewers, all across the country that we need to give them an easier access to participate in the show. People from the interior parts of the country found it difficult to travel all the way to Mumbai, so we, along with Sony officials worked out the national hunt.”
During the first step, the team arranged for auditions in the east zone cities – Kolkata and Jamshedpur followed by North zone – Delhi and Chandigarh. Lastly in the west zone in Mumbai and Goa. The auditions was held under three categories: duo- man and woman freestyle, children under 14 and group dance. The team has canned 11 episodes in each zone; 33 episodes in total. The zonal selection episodes have already been aired.
And why wasn’t the south and the central zone included? Behl offers, “We decide to organise the hunt based on the letters, e-mails and phone calls we received. What we found was that there weren’t as many responses from these zones. In case people want us to, we will be happy to travel there as well.”
Although Behl wasn’t keen on disclosing the identity of the winners, he did offer that besides winning the coveted trophy, the winners will also be rewarded the once-in-a-lifetime opportunity to feature in a Sony music video and a one-month free training at Kishore Namit Kapoor’s Acting Academy.
Behl: “Jassi Jaissi Koi Nahi”
When asked about the highlight of the show, Behl said that it would be Mona Singh’s performance. Apparently the dame, although dressed in her usual attire, gave a great performance.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
