iWorld
Bolo Live onboards Abhay Singh as vice president, marketing
Mumbai: Homegrown social live-streaming platform Bolo Live has brought Abhay Singh Kumpawat on board as its vice president of marketing to drive the next level of growth for the company.
In this new role, Singh will lead the entire gamut of digital, product, and brand marketing initiatives for Bolo Live and will play an important role in scaling the company’s growth in new and existing markets as well as broadening its global reach, it said in a statement on Monday.
An IIT Roorkee alumnus, Singh is a growth specialist for over seven years and has played an instrumental role in driving early-stage growth and scale for startup brands like Mitron TV and YourQuote. While his specialty includes product marketing, brand building, and the development of transformational strategies for startup brands, Singh has also co-founded IndiaMeets and E-Vogue.
“Driving business value through real-time, relevant conversations between the content creators and their fans has never been more challenging yet exciting with the complexity and volume of marketing channels in today’s era,” said Singh on his new role. “An exciting market opportunity at the amalgamation of live streaming, microtransactions, and gamification coupled with addressable market size, a profitable business model, the founders’ vision, and the quality of young talent within the team is a great combination at Bolo Live.”
Bolo Live has over one lakh monthly live streamers on the platform spending close to 120 min daily on the platform, with 18 live streamers already making over a lakh rupee monthly from the platform already; all driven by microtransactions of captive audience base and not fixed payouts from the platform, said the company.
“As we chase bigger ambitions, it is key to ensure that the growth and marketing strategies of the company keep pace with the evolving business. It is exciting to have Abhay on board as he brings in stellar expertise in the field of growth and marketing,” stated Bolo Live co-founder and CEO Varun Saxena. “He has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at Bolo Live. Abhay is an all-rounder who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance.”
“We are currently ramping up the team aggressively and in the next few weeks will see announcements of prominent hiring across Technology, Product and Marketing roles,” he further added.
Singh is also a Limca World Record holder, International Children’s Excellence Fund scholar, MMCF scholar, and has won an award for Republic Day Honor for academic excellence.
“Abhay’s appointment is another validation of our commitment and leadership in the industry. As we continue our transformational journey, we are poised for unparalleled growth and innovation,” said Bolo Live co-founder and CPO Tanmai Paul. “We are confident that Abhay’s vision and in-depth understanding of the consumer internet marketing landscape will translate into the exponential growth of the percentage of power users on the platform.”
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
